Often times, users surprise us by  how they use a site and what content they actually access. We review your analytics logs (usually using Google Analytics) along with heat maps to identify missed opportunities and potential friction points.

Whether external (customers) or internal (business) users, its important that your site is meeting each user's needs. We utilize a combination of online polls as well as individual interviews to ensure your site is achieving your business goals and exceeding your users' expectations.

Making your site convenient for all user types is not only a good thing to do, but its the right thing to do. We perform machine and manual checks to ensure compatibility with WCAG 2.1 (AA and AAA), Section 508 and EN 301549.

The tone of your copy, how you gate your content and N&I(Navigational and Instructional) text all contribute to a seamless experience. We review all your content for consistency as well as identify A/B split testing opportunities.

Consistency is key with your color palette, link strategy and other design treatments. We identify gaps to ensure you're "self-compliant" with your brand standards.

We look at what your competitors are doing with their digital offerings to ensure that you maintain your edge.