Customer Experience
A comprehensive evaluation to understand how customers interact with and perceive your brand.
Capabilities
Elevate the current state of your CX
This in-depth analysis examines every touchpoint across the customer journey, Identifying strengths, pain points, and opportunities for improvement.
User Behavior
Often times, users surprise us by how they use a site and what content they actually access. We review your analytics logs (usually using Google Analytics) along with heat maps to identify missed opportunities and potential friction points.
User Insights
Whether external (customers) or internal (business) users, its important that your site is meeting each user's needs. We utilize a combination of online polls as well as individual interviews to ensure your site is achieving your business goals and exceeding your users' expectations.
Accessibility
Making your site convenient for all user types is not only a good thing to do, but its the right thing to do. We perform machine and manual checks to ensure compatibility with WCAG 2.1 (AA and AAA), Section 508 and EN 301549.
Content
The tone of your copy, how you gate your content and N&I(Navigational and Instructional) text all contribute to a seamless experience. We review all your content for consistency as well as identify A/B split testing opportunities.
Visual Approach
Consistency is key with your color palette, link strategy and other design treatments. We identify gaps to ensure you're "self-compliant" with your brand standards.
Competitive Health
We look at what your competitors are doing with their digital offerings to ensure that you maintain your edge.
Success Story
The Omnichannel Transformation of Friar Tux and Stitch and Tie
Friar Tux recently Partnered with XCentium to launch new, vastly improved ecommerce storefronts for each brand on salesforce commerce while ensuring UI/UX Improvements.
Improved User Experience
Customers can create personalized looks from the convenience of their home or office.
360 Commerce
Their new commerce systems handles both rental and retail use cases seamlessly across online and offline channels.
Operational Efficiencies
Through Back-office optimization, Platform modernization and reliance on AI.
We recognize the critical role your website plays in customer interaction. Our Customer Experience team can audit your site and offer specific, data-driven recommendations to enhance user engagement, optimize your lead generation, and increase brand loyalty.
Brett Testimonial, Senior Director