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Services
Analytics & Optimization
Go beyond conventional KPIs and metrics with strategies that uncover behaviors that lead to business success.
- Digital Strategies Delivered
- 50+
- Design & UX Projects
- 80+
- Digital Transformations
- 100+
- Content Strategy Projects
- 50+
Capabilities and Expertise
One partner for all your analytic needs
We assist organizations in making data-driven decisions by helping define key metrics, quantifying, and analyzing data to uncover trends delivering actionable insights.
Strategy
We focus on ensuring data is aligned with specific business objectives and evaluate marketing and analytical maturity through thorough assessments of your Martech stack, organizational processes, resources, and people skills.
Implementation
Our experts are trained and certified in many of the most popular marketing technologies available including CMS, CRM, and CDPs and can integrate these tools enabling data to be shared across your existing digital ecosystem.
Data Infrastructure
Proper data infrastructure is the foundation for an organization's data management strategy and is critical for data-driven digital transformation. We help out clients implement and maintain a collection of hardware, software, networking, and services ensuring data integrity, security, and accessibility requirements of your business are met.
Measurement
Measuring desired outcomes and key performance indicators is one of the most important steps running a business. Our consultants bring many years of experience monitoring the performance of websites, email, advertising, social media, marketing campaigns and more to gain an understanding of customer behavior, user experience, and business impact.
Reporting
Our team will simplify the reporting processes to enable efficient consumption of data and insights helping everyone including analysts, channel managers, to C-Suite executives to extract insights and actionable intelligence from raw data.
Optimization
We utilize data driven insights along with many years of expertise building customer journeys and experiences to guide users towards relevant content and desired actions on your digital properties. Utilizing experimentation and testing tools along with data and analytics, we focus on satisfying user intent while also removing impediments to user experience and experience and conversion.
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Your data and analytics consultants
We ensure that our clients have a clear strategic direction with data-driven foundations to execute their plans effectively and remain competitive.
Success Story
Allied Wire and Cable
Delivering a scalable platform with commerce capabilities that can accommodate substantial growth.
Integrations
Google Analytics, Google Tag Manager among other tools to increase quantity and quality of website traffic.
12% Decrease in Bounce Rate
Witnessing an increase in website visitors that engaged with the site’s content and an avg session duration of ~2.5 minutes.
65% New Sessions
Since site launch, they witnessed an increase in site sessions and overall site flow effectiveness.
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We excel in working alongside our clients to align resources, technology, processes, and crafting roadmaps to guide them from where they are today, to their desired future state. We take a hands on approach in capturing, quantifying, and reporting critical customer data on digital platforms, and developing strategies to take meaningful action on these insights.
![DaultonAllison](/_next/image?url=https%3A%2F%2Fedge.sitecorecloud.io%2Fxcentium1e4f-xmcaccelera5e2a-production9df8-f063%2Fmedia%2FProject%2FXCentium%2FHeadshots%2FDaultonAllison.jpg%3Fh%3D300%26iar%3D0%26w%3D300&w=640&q=75)
Daulton Allison, Director