Analytics & Optimization


Understanding your website’s performance is key to unlocking growth. We help businesses dive deep into website analytics to uncover insights that drive smarter decisions and better outcomes. From tracking user behavior and conversion rates to identifying bottlenecks and opportunities for optimization, we provide clear, actionable data that helps you improve user experience and boost ROI. Whether you’re looking to enhance engagement, increase conversions, or refine your digital strategy, we turn data into your most powerful asset. Let’s transform insights into results that matter.

Capabilities and Expertise

One partner for all your analytic needs

We assist organizations in making data-driven decisions by helping define key metrics, quantifying, and analyzing data to uncover trends delivering actionable insights. 

Improved User Experience

 Identify pain points in the user journey and optimize site navigation, leading to a smoother, more enjoyable experience for visitors.

Data-Driven Decisions

Leverage actionable insights from website traffic and user behavior to make informed, strategic decisions that drive business growth.

Increased Conversion Rates

Analyze conversion funnels to pinpoint where visitors drop off, allowing you to optimize pages and boost conversions.

Enhanced Marketing ROI 

Measure the effectiveness of marketing campaigns and channels, ensuring your resources are focused on the strategies that yield the best results.

Better Audience Understanding

Gain a deeper understanding of your audience’s demographics, interests, and behaviors, allowing for more personalized and targeted marketing.

Continuous Improvement

With ongoing tracking and analysis, website analytics enable continuous optimization, ensuring your website evolves alongside user needs and market trends.

Your data and analytics consultants

We ensure that our clients have a clear strategic direction with data-driven foundations to execute their plans effectively and remain competitive.

Success Story

Allied Wire and Cable

Delivering a scalable platform with commerce capabilities that can accommodate substantial growth.

Integrations

Google Analytics, Google Tag Manager among other tools to increase quantity and quality of website traffic.

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12% Decrease in Bounce Rate

Witnessing an increase in website visitors that engaged with the site’s content and an avg session duration of ~2.5 minutes. 

65% New Sessions

Since site launch, they witnessed an increase in site sessions and overall site flow effectiveness.

Allied Wire and Cable on screen

We excel in working alongside our clients to align resources, technology, processes, and crafting roadmaps to guide them from where they are today, to their desired future state.  We take a hands on approach in capturing, quantifying, and reporting critical customer data on digital platforms, and developing strategies to take meaningful action on these insights.

Daulton Allison

Daulton Allison, Director

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