About Stitch & Tie

Stitch & Tie is a leading retailer and rental service for formal wear, including suits, tuxedos, and accessories. Offering a specially curated selection of stylish and affordable formalwear, Stitch & Tie provides customers with high-quality options for any occasion.

Challenge

Enhancing eCommerce for Seamless Shopping Experiences

As an online retailer, Stitch & Tie aimed to improve its commerce processes by providing accurate sizing, including rental features, and allowing customers to manage both rental and retail items in a single order. The company also wanted to offer a more streamlined experience for event organizers who needed to coordinate formal wear for entire parties.

Solution

Custom Commerce Solution with Salesforce Commerce Cloud

Stitch & Tie partnered with XCentium to develop a custom-fit eCommerce solution on Salesforce Commerce Cloud. This solution catered to both rental and retail products in a single order and addressed the unique needs of the business. Key aspects of the solution included:

• Seamless Rental and Retail Integration: The platform was designed to handle both rental and retail products in a single order, ensuring a smooth user experience.
• Event Organizer Capabilities: A specialized feature was developed to allow event organizers to easily build and customize the perfect combination of suits and tuxedos for entire parties.
• Mobile-First Experience: To appeal to younger, mobile-centric shoppers, XCentium focused on a mobile-first approach with enhanced UI/UX improvements and intuitive design.
• Optimized Cart and Checkout: The cart and checkout pages were rethought to make the purchasing process more intuitive and user-friendly.

Result Highlights

190% 

Increase in Number of Bookings YTD over 2023

155 % 

Increase in Revenue YTD over 2023

40% 

Increase in Site Visits 2023:2022

35% 

Increase in Revenue 2023:2022 

20% 

Decrease in Re-shipments 2023:2022

Outcome

Improving the Customer Experience

By integrating Bold Metrics, a fitting measurement tool that supported algorithmic size fitting, and Look Builder, Stitch & Tie enhanced their ability to offer custom ensemble options and recommend products tailored to customer preferences. This integration played a pivotal role in improving the overall customer experience.

The implementation of Salesforce Commerce Cloud resulted in notable business improvements:

• Increased Site Visits: The site experienced a 40% increase in traffic, driven by the streamlined shopping experience and enhanced functionalities.
• Revenue Growth: Revenue increased by 35%, thanks to a more efficient and appealing online store.
• Reduced Reshipment Costs: The implementation helped reduce reshipment costs by 20%, improving operational efficiency.

The Curated Ensemble Combinations feature simplified the product selection process by allowing customers to easily choose coordinated outfits. Additionally, Event Managers gained the ability to assign looks to event participants and send invitations directly through the platform. Attendees could then go through a rapid checkout process, further enhancing the overall shopping experience.

This comprehensive overhaul led to a more engaging, efficient, and personalized shopping journey, contributing to both higher customer satisfaction and stronger business performance.