Managed Marcom

A package of bundle-able services to manage and maintain your web content and marketing efforts.

Capabilities and Expertise

What happens after we launch?

Mix and match our Managed Marcom services to keep your site thriving and keep your marketing team focused on marketing.

Content Management: Includes component assembly, input of copy and media items for content pages, ads, email templates, and media preparation support through video encoding, and image optimization. (Sitecore, WordPress, Optimizely, Salesforce, etc.).
Analytics Management: Includes creating consistent reports from web analytics platforms to help produce actionable insights. Level-up with custom-built dashboards with in-depth analytics around customer behavior, personas, personalized experiences and more. (Google, Adobe, Hotjar, etc.).
Accessibility Management: Includes consistent site testing with accessibility and profiling tools. We also report on any fixes or enhancements with business prioritization. Level up with our solution assessment to evaluate the current state of your digital platform.
Email Marketing Management: Includes campaign list management, email template population, workflow automation, and KPI reporting. (Salesforce MC, Sitecore Send, Eloqua, Marketo, HubSpot etc.).
SEO/Tagging Management: Includes SEO and tagging, while ensuring keywords are on the right pages and generating reports ready for digital strategists.

Is your team spending too much time doing upkeep?

Let XCentium take on the day-to-day of content writing.

Free Consultation

DaveS — Dave Stawinski, VP of Digital Delivery

Loading...

Latest Articles