About NEB

Founded in the mid-1970s as a collective of scientists committed to developing innovative products for the life sciences industry, New England Biolabs is now a recognized world leader in the discovery and production of enzymes for molecular biology applications.

Challenge

Fostering relationships

New England Biolabs partnered wanted a solution that would enable them to engage and educate their B2B customer base while bringing new products to market.

Solution

Providing scientists with resources they need at any time

XCentium built a comprehensive solution that using Sitecore and Episerver B2B Commerce Cloud. The solution serves both public websites as well as B2B commerce, including B2B Commerce rich features such product recommendations and online account management. Solution features also include Salesforce integration and Master Data Management (MDM), enabling New England Biolabs to serve their customers proactively and efficiently.

Outcome

Facilitating global B2B commerce

Utilizing the combination of Sitecore and Insite Commerce integrated with Salesforce, provides a robust B2B Commerce solution, with a 360-degree view of the customer, enabling New England Biolabs to reach their customers in real time.

The connections Sitecore, InsiteCommece and Salesforce provides between commerce, sales, service, marketing and other channels ensures New England Biolabs’ customers get a consistent customer experience across all of NEB’s channels.

NEB content authors have the ability to add new content with less IT dependency, while delivering personalized experiences to customers. By integrating numerous 3rd-party integrations, NEB's new site reduces friction in the purchasing process.