About SupplyLand

SupplyLand is your go-to digital destination for essential packaging, cleaning, safety, and facility operation supplies. By curating best-in-class products, they empower businesses and homes to operate seamlessly and efficiently.

Challenge

Reimagining the B2B commerce experience

SupplyLand sought to create a transformative online shopping experience that would set them apart in the B2B space. Their unique requirements demanded a robust platform to deliver precision, flexibility, and scalability. Partnering with XCentium, SupplyLand embarked on a journey to redefine their digital presence with the Optimizely B2B Commerce platform.

Solution

Smart packaging, seamless shipping

XCentium engineered an innovative solution for SupplyLand, integrating a FedEx LTL connector and a proprietary algorithm to optimize the packaging process. By automating dimension and volume calculations, enabling split shipments, and determining the most economical configurations, SupplyLand ensures every order is shipped in the most cost-effective way. Real-time rate calculations at checkout provide customers with immediate, transparent shipping costs.

Dynamic product views tailored to every need

To address SupplyLand's challenge of offering varied product views while maintaining scalability, XCentium leveraged Optimizely B2B's entity properties and developed dynamic, React/Redux-based product widgets using the Spire CMS. This solution delivers customized product displays without heavy platform modifications, supporting hundreds of variations effortlessly.

Outcome

A customer-first digital transformation

The enhancements implemented by XCentium have revolutionized SupplyLand's customer experience. Precise shipping rate estimates now streamline the ordering process, giving customers clarity and confidence.

By introducing interactive promotions and visually engaging incentives, SupplyLand captivates its audience in ways that go beyond traditional B2B channels. From free products with qualifying orders to dynamic rewards, these features boost average order value and foster long-term customer loyalty.

Through cutting-edge technology and user-centric design, SupplyLand has transformed its online presence into a powerful engagement and sales tool, setting a new benchmark for B2B eCommerce excellence.