About SupplyLand

SupplyLand is a digital destination for essential packaging, cleaning, safety and facility operation supplies. They carefully select best-in-class products to keep your business or home running smooth and efficiently.

Challenge

Delivering a unique commerce experience

SupplyLand partnered with XCentium to help bring their unique website requirements to fruition throughout development using the Optimizely B2B Commerce platform.

Solution

Bringing warehouse rules online

XCentium built a connector for SupplyLand's FedEx LTL service and an algorithm that can virtually package a cart. By implementing dimension and volume restrictions and allowing split shipments, we were able to make sure that an order ends up in the smallest, most economic, and most sensible packages directly on the website and the associated rate is provided to the user at checkout.

Outcome

Focusing on the customer

These enhancements provide SupplyLand the ability to offer more precise shipping rate estimates for orders to the customer directly online.

One of the greatest struggles for any website is engaging the customer, especially on a B2B centric website. SupplyLand offers promotions to their site visitors in a visually appealing way that a customer is unlikely to experience in any of their other sales channels. Customers can receive free products by meeting minimum order total thresholds. Providing exciting, interactive incentives to their users on the website keeps their customers engaged, promoting increased average order value and retention at the same time.

One of SupplyLand's pain points was - how can we offer specific product listing views for certain products while providing standard out of the box product viewing for others, while being scalable to handle hundreds of variations? Leveraging Opti B2B’s entity properties and developing new dynamic product viewing widgets using react/redux with the Spire CMS, XCentium was able to solve the problem without heavily modifying the base product.