About Stitch & Tie

A leading rental and retailer for formal wear such as suits, tuxedoes, and accessories. Stitch & Tie's specially curated selection of suits and tuxedos offers highly sought-after styles at accessible price points.

Challenge

Delivering a seamless experience

As an online retailer, Stitch & Tie was looking to improve their commerce processes, provide accurate sizing measurements, and include rental features. They also wanted to have the ability to manage both rental and retail products in a single order.

Solution

Commerce made-to-order

Stitch & Tie partnered with XCentium to receive a custom fit commerce solution on Salesforce Commerce Cloud and smoothly roll out their commerce solution.

Stitch & Tie undertook a massive overhaul of its eCommerce ecosystem and needed a reliable storefront that could handle both rental and retail use cases seamlessly. They also wanted event organizers to build the perfect combination of suits and tuxedos for the entire party. 

In order to further appeal to the younger demographic, we focused on a mobile-first experience, numerous UI/UX improvements and an intuitive CX design. This also included rethinking the cart and checkout pages.

Result Highlights

190% 

Increase in Number of Bookings YTD over 2023

155 % 

Increase in Revenue YTD over 2023

40% 

Increase in Site Visits 2023:2022

35% 

Increase in Revenue 2023:2022 

20% 

Decrease in Re-shipments 2023:2022

Outcome

Improving the customer experience

By integrating Bold Metrics, a fitting measurement tool that supported algorithmic size fitting, and Look Builder, Stitch & Tie were able to build custom ensemble, curated options, and recommend items. We were able to set up rental products, increase site visits by 40% and revenue by 35% with implementation of Salesforce Commerce Cloud. Reshipments costs decreased by 20%. 

Curated ensemble combinations simplified the selection process. Event managers are now able to assign looks to event members and send them invites, while attendees are able to go through a rapid checkout.