Success story
Pace Supply
Dedication to the ultimate B2B customer experience drives Pace Supply to reenvision their website and become an award-winning website for "Best In Industry Customer Experience"
About Pace Supply
PACE Supply is an employee-owned plumbing wholesale supply company, with locations throughout Northern California, Central Valley, and Hawaii, along with four decorative plumbing showrooms. Incorporated in 1994 as an employee owned and operated corporation, PACE Supply is a premier wholesale distributor of plumbing, hydronics, fire protection, water treatment, pumps, water wells, waste water, and waterworks products.
Solution
Revamping the experience
PACE Supply partnered with XCentium to help them engage their B2B customers in a sleek, modern but familiar interface while delivering an outstanding user experience.
Together, the teams worked to identify key strategies to make the B2B buying process resemble a B2C shopping experience. Even though B2B buyers have a much more complex buying process, the new workflow ultimately delivered a B2B digital solution that is both personalized and intuitive.
Outcome