Success story

Pace Supply

Dedication to the ultimate B2B customer experience drives Pace Supply to reenvision their website and become an award-winning website for "Best In Industry Customer Experience"


About Pace Supply
PACE Supply is an employee-owned plumbing wholesale supply company, with locations throughout Northern California, Central Valley, and Hawaii, along with four decorative plumbing showrooms. Incorporated in 1994 as an employee owned and operated corporation, PACE Supply is a premier wholesale distributor of plumbing, hydronics, fire protection, water treatment, pumps, water wells, waste water, and waterworks products.



Solution

Revamping the experience


PACE Supply partnered with XCentium to help them engage their B2B customers in a sleek, modern but familiar interface while delivering an outstanding user experience.

Together, the teams worked to identify key strategies to make the B2B buying process resemble a B2C shopping experience. Even though B2B buyers have a much more complex buying process, the new workflow ultimately delivered a B2B digital solution that is both personalized and intuitive.



Outcome

Complexity made simple


One of the ultimate customer service amenities the new PACE Supply website offers their customers is real time inventory availability at both a branch and network level with 100% API driven data. B2B buyers are now able to quickly ascertain whether they can order and pick up items at the branch nearest them or whether they should order it from the PACE network and have the items shipped to their job site. Additionally, buyers can see real time data such as pricing and order history on demand.

The key customer experience highlight of the PACE website is that it enables busy B2B buyers to sign in, place orders or look up information quickly, and get back to their other job duties. Capabilities like quick order, re-ordering, customer catalog, pricing, inventory, request for quote, invoicing and reporting are strategically designed to be intuitive and easy to use. PACE Supply customers are also now enjoying the ability to upload orders via an excel spreadsheet. Usually B2B buyers order each different part individually or parse reorder lists, but now they are enjoying the time saving benefits this feature offers.




We started our ecommerce replatforming effort 3 years ago, with our main goal to enhance customer experience. With that focus, we ensured we were getting accurate data by implementing a PIM before working with XCentium to help us replatform with Optimizely B2B Commerce Cloud. We then spent 6 months testing the product with customers to ensure satisfaction. Even though we just launched, we have already seen a dramatic uptick in online customer engagement. We are incredibly excited for the future and how our ecommerce solution will help us serve our customers.


Pace-supply

Anthony Marlow, Director of eCommerce

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