Success story
Ohio National Financial Services
Migrating and launching 3 sites simultaneously
Challenge
Three new experiences
Ohio National Financial Services was looking to develop an all-new site platform to support their current growth strategy. They needed sites that provided personalized content and creates meaningful journeys, thereby increasing lead generation and enhancing the Ohio National brand.
Solution
Migrating and launching 3 sites simultaneously
The multisite migration plan started with three of the company’s sites. By leveraging the power of Sitecore, we were able to set the foundation for adding other sites with decreased lift. The library of reusable components gave Ohio National the ability to share content across sites. Automated custom lead generation forms were integrated with Salesforce, and 24/7 security and hosting were provided through Azure.
Award of excellence
Ohio National received an Award of Excellence from the Cincinnati Chapter of the Public Relations Society of American (PRSA) for its website www.joinohionational.com
Outcome
Migrating and launching 3 sites simultaneously
The recruiting site for financial professionals and was the first to migrate to the new platform. The redesign offered new site functionality and customizable content — and was fully optimized for mobile devices.
Ohio National’s leads have already increased 373% (2022 YTD over 2021), far exceeding the goal of 100% during the first year.
About Ohio National