About New England Biolabs (NEB)

Founded in the mid-1970s, New England Biolabs (NEB) has evolved from a collective of scientists into a global leader in the development and production of enzymes for molecular biology applications. NEB is committed to advancing life sciences research with innovative, high-quality solutions.

Challenge

Consolidating Subsidiaries for Operational Efficiency

As part of a broader globalization strategy, NEB sought to enhance operational efficiency by consolidating their international subsidiary websites onto the Sitecore platform. Previously hosted on a non-Sitecore platform, their legacy regional sites needed decommissioning to streamline web management processes, ensure a consistent global user experience, and leverage Sitecore's advanced capabilities for content management and digital marketing.

Solution

Expanding Global Reach with a Unified Platform

NEB partnered with XCentium to continue their global B2B eCommerce rollout. Building on the success of prior deployments in regions such as the United States, Australia, New Zealand, Singapore, the United Kingdom, and China, NEB launched their Japanese site in Q2 2024.

Key components of the solution included:

• Efficient Content Migration: A systematic approach tailored for language-specific content migration ensured a seamless transition. This established a robust framework for future regional site migrations.
• Optimized Translation Workflow: Leveraged Globallink translation integration to handle 240 Japanese translation requests efficiently, ensuring timely and accurate processing of documents.
• Utilization of Sitecore OOTB Features: Out-of-the-box capabilities were used to address diverse regional content needs without extensive custom development, streamlining the project timeline.

Outcome

Delivering a Scalable and Consistent Global Presence

NEB's global Sitecore rollout delivered significant operational and customer experience benefits:

• Streamlined Processes: Consolidation and systematic content migration improved efficiency while reducing redundancy across subsidiary sites.
• Localized Experience: Tailored content in regional languages ensures NEB’s customers in Japan and beyond receive an experience that resonates with local markets.
• Future Scalability: A scalable framework positions NEB to efficiently manage future expansions and site migrations.
• Optimized Digital Marketing: Sitecore's robust features empower NEB’s team to manage content effectively and execute impactful marketing campaigns across regions.

Through this initiative, NEB achieved a unified, global digital presence that reflects their commitment to innovation and customer-centricity, paving the way for continued international growth.