About KIND

KIND is a snack food company that makes wholesome, delicious, and healthy snacks with ingredients like whole nuts, whole grains, and a variety of fruits and spices.

Challenge

Unifying their commerce systems

KIND’s previous eCommerce solution consisted of two consumer storefronts as well as one B2B site. Having their inventory management and order routing rules in separate ERP and Warehouse Management Systems (WMS) resulted in various data sync issues that required a great effort to maintain data integrity between the systems.

Solution

Accelerating order servicing

KIND Snacks partnered with XCentium to implement Salesforce Lightning Order Management with Omnichannel Inventory, resulting in a massive upgrade to KIND's storefront experience.

KIND needed a better way to communicate their data across disparate systems. Having vast amounts of fragmented data across their systems prevented them from achieving greater conversions and higher customer satisfaction. By integrating Omnichannel Inventory, KIND agents can now retrieve real-time inventory availability to shoppers, and reserve inventory when customers submit their orders, without compromising their data integrity.

Outcome

Streamlining inventory management

With a customer-first order management system, XCentium enabled KIND with fast, efficient and personalized order fulfillment. This solution empowered KIND to operate at scale, while delivering a complete eCommerce experience.

KIND’s improved buyer experience has been expanded to include a “build your own box” customization. This new experience handles the fulfillment of custom assortments with an optional gift message.