About KIND

KIND is a snack food company dedicated to creating wholesome, delicious, and healthy snacks. Their products feature ingredients like whole nuts, grains, fruits, and spices, combining health and flavor.

Challenge

Unifying Commerce Systems

KIND previously managed two consumer storefronts and one B2B site, relying on separate ERP and Warehouse Management Systems (WMS) for inventory and order routing. This siloed approach caused frequent data synchronization issues, making it difficult to maintain data integrity and creating inefficiencies across systems.

Solution

Accelerating Order Servicing

KIND partnered with XCentium to implement Salesforce Lightning Order Management integrated with Omnichannel Inventory, resulting in:

• Real-Time Inventory Availability: Agents can provide shoppers with up-to-the-minute inventory updates and reserve stock instantly upon order submission.
• Seamless System Integration: Unified data across previously fragmented systems, improving operational accuracy and efficiency.

Additionally, the integration enhanced the storefront experience by enabling new features like "Build Your Own Box" customization, which allows customers to curate assortments with optional gift messages, elevating personalization.

Outcome

Streamlining Inventory Management

The advanced order management system empowered KIND to deliver:

• Faster Fulfillment: A streamlined order processing system optimized for customer satisfaction.
• Scalability: A robust solution capable of handling increased demand while maintaining data integrity.
• Enhanced Customer Experience: The improved buyer journey included customizable options, meeting diverse customer needs and boosting engagement.

By integrating cutting-edge Salesforce solutions, KIND now operates with a customer-first approach, driving efficiency and delivering a seamless eCommerce experience tailored to modern expectations.