• About Guidewire 

Transforming the P&C (Property & Casualty) insurance landscape since 2001, Guidewire has revolutionized the insurance industry by uniting a global community across all lines of business, including large, complex ventures, onto a single platform. Guidewire offers innovative commercial solutions tailored to their clients' needs, including trusted P&C software, analytics, digital tools, and the Guidewire Cloud Platform.

• Challenge 

Getting stuck behind

Guidewire needed a modern, responsive web design that would make it easier for content authors to create content efficiently. Their legacy site was outdated and became inadequately equipped to handle newly established web marketing objectives. 

Guidewire was looking for a solution that would enhance their web capabilities, provide greater agility, and empower content authors to optimize engagement and conversion. The need of the hour was a more dynamic and optimized web presence to capitalize on emerging growth opportunities and help manage a sudden surge in website driven inquiries. 

• Solution 

New UX Design and SaaS CMS 

To modernize their global digital presence, Guidewire partnered with XCentium to implement its new site on Sitecore XM Cloud. The composable solution stack includes Sitecore XM Cloud CMS, Algolia Search, Marketo, Vercel, Next.js, GitHub, and Okta. 

Our team at XCentium delivered a sleek new website built on the composable architecture and by leveraging XM Cloud Accelerator we were able to speed up implementation time by using prebuilt composable components. This helped to quickly enable content authors to start content entry within one week of project kick-off and saved Guidewire multiple weeks in man hours. 

By using Next.js and Tailwind CSS, we further sped up development by taking advantage of their rich features and libraries, while also achieving faster performance with lightning-fast page load times.

The website search utilizes Algolia to deliver faster response times and offers multiple search features, including customer listings, resources, blogs, and press release articles.

Edge deployment with Vercel has also improved security, performance, and scalability, and reduces internal overhead.

• Outcome 
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New UX | Ten Thousands+ Pages | 8 Languages |

300% Boost in Content Agility

The new site was launched in record time. By implementing composable Sitecore XM Cloud, Guidewire is now able to leverage a no code stack that allows their digital marketing teams to do more without the need for developers. The marketing teams can quickly move through build-measure-learn cycles to optimize content for SEO and conversion funnels.