Overview

Since 2001, Guidewire has been at the forefront of revolutionizing the Property & Casualty (P&C) insurance landscape. By uniting a global community of insurers across all lines of business—including complex ventures—onto a single platform, Guidewire delivers trusted P&C software, analytics, digital tools, and the powerful Guidewire Cloud Platform to meet their clients’ evolving needs.

Challenge

Outdated Web Capabilities

Guidewire's legacy website struggled to keep pace with their expanding web marketing objectives and growing customer engagement demands. Key challenges included:

• Inefficient Content Management: Content authors faced difficulty creating and managing content efficiently.
• Limited Agility: The outdated site design hindered Guidewire’s ability to respond to emerging growth opportunities.
• Performance Bottlenecks: Increased website-driven inquiries required a dynamic, responsive digital presence to optimize engagement and conversion.

Guidewire sought a modern solution to enhance their web capabilities, empower their marketing teams, and improve customer experiences.

Solution

Composable Architecture with New UX Design

To transform their global digital presence, Guidewire partnered with XCentium to develop a modern, responsive site using Sitecore XM Cloud. This state-of-the-art SaaS CMS platform provided scalability, agility, and advanced tools for dynamic content creation. Key highlights of the solution include:

• Composable Technology Stack: Built on Sitecore XM Cloud CMS, Algolia Search, Marketo, Vercel, Next.js, GitHub, and Okta for robust performance and flexibility.
• Accelerated Implementation: Leveraging the XM Cloud Accelerator, XCentium delivered prebuilt composable components, enabling content authors to begin entry within one week of project kickoff, saving weeks of man-hours.
• Advanced Development Tools: Utilized Next.js and Tailwind CSS for fast, high-performance development and lightning-quick page load times.
• Enhanced Search Functionality: Implemented Algolia to deliver rapid response times with features such as customer listings, resource searches, blogs, and press release articles.
• Improved Security and Scalability: Edge deployment via Vercel enhanced security, performance, and scalability while reducing internal overhead.

Impact

A Modern Web Experience with Unparalleled Agility

The new Guidewire website achieved remarkable outcomes:

Rapid Deployment: Launched in record time, the project demonstrated the power of composable architecture.

Enhanced Content Agility: Content authors now leverage a no-code stack, empowering marketing teams to independently create, manage, and optimize content for SEO and conversion.

Global Reach: The multilingual site supports over 10,000+ pages in 8 languages, meeting the diverse needs of Guidewire’s global audience.

Improved Performance: Achieved faster page load times and seamless customer experiences.

300% Boost in Agility: Marketing teams can now iterate through build-measure-learn cycles with unprecedented speed and efficiency.

Guidewire’s transformation underscores the value of modern, scalable web solutions in driving innovation, operational efficiency, and customer engagement.