About Globus

Globus family of brands, has been showing travelers the world for over 90 years now. The family of brands sets itself as the world’s leading tour operator with more than 30 tourism and aviation businesses around the world, and 50 offices around the world. With their extensive travel expertise and trusted network, travelers get to experience an unforgettable and exceptional vacation with top-notch transportation, and VIP access to iconic sights.

Challenge

Transforming systems

Globus's legacy solutions hindered innovation because of fear of breaking these systems. 

Globus' homegrown, digital asset and product information management solution had grown expensive to maintain, lacked modern functionality, and suffered from performance issues.

As a result, individual Globus brands turned to disparate, disconnected, and unsupported platforms. This misalignment made it challenging to find and reuse content assets, impacting productivity and customer experience, and driving up licensing costs.

Solution

Building a global and scalable solution

Globus partnered with Sitecore and XCentium to implement Content Hub to manage digital assets and product content across all their sites and brands worldwide.

XCentium delivered an enterprise solution with a global reach, that improves Globus's content lifecycle process and creates dynamic and personalized experiences.

Outcome

Unlocking a new content world for Globus

Since rolling out the first phase of their Content Hub initiative, Globus is exceptionally pleased with its outcomes so far. Serving as a centralized DAM and PIM for every Globus brand worldwide. Content Hub enabled content authors to quickly create content across all regions and languages, while supporting advanced search capabilities and sharing of assets. Content is easily distributed to multiple downstream channels having one unified source.