Overview

For over 90 years, Globus has been crafting unforgettable travel experiences as the world’s leading tour operator. With more than 30 tourism and aviation businesses across 50 global offices, Globus combines extensive expertise and a trusted network to deliver exceptional vacations featuring premium transportation and VIP access to iconic destinations.

Challenge

Modernizing Legacy Systems

Globus faced significant roadblocks with its outdated, homegrown digital asset and product information management systems. These legacy solutions were expensive to maintain, lacked modern functionality, and suffered from frequent performance issues. As a result:

• Operational Inefficiencies: Disparate and unsupported platforms emerged across individual brands, leading to misaligned workflows.
• Content Challenges: Difficulty in finding and reusing content assets negatively impacted productivity and customer experience.
• Increased Costs: Siloed systems drove up licensing fees and hampered cross-brand collaboration.
• Innovation Risks: A fear of disrupting fragile legacy systems stifled innovation and progress.

Solution

Building a Global and Scalable Content Hub

To address these challenges, Globus partnered with Sitecore and XCentium to implement a comprehensive Content Hub solution. This centralized platform enabled Globus to efficiently manage digital assets and product content across all brands and regions. Key aspects of the solution included:

• Enterprise Scalability: A robust system to unify digital asset management (DAM) and product information management (PIM) for global operations.
• Enhanced Content Workflows: Streamlined content lifecycle processes empowered content creators to develop and distribute materials across regions and languages.
• Advanced Search Capabilities: Improved search functions allowed for quick discovery and reuse of assets, reducing redundancy.
• Omnichannel Distribution: A unified content source seamlessly delivered personalized experiences across multiple channels.

Impact

Unlocking a New Era of Content Management

The first phase of the Content Hub initiative has already delivered transformative results for Globus:

• Centralized Asset Management: A unified DAM and PIM system serves as the single source of truth for every Globus brand worldwide.
• Improved Efficiency: Content authors can now quickly create, search, and distribute content, significantly boosting productivity.
• Global Collaboration: Advanced sharing capabilities support seamless collaboration across regions, languages, and brands.
• Enhanced Customer Experiences: Personalized, dynamic content is easily distributed to multiple channels, elevating the customer journey.
• Cost Savings: Consolidation of platforms has reduced licensing fees and operational expenses.

With its modern Content Hub, Globus has successfully laid the foundation for ongoing innovation and growth, ensuring their ability to deliver unforgettable travel experiences for decades to come.