Melaleuca
Delivering a new shopping experience for Melaleuca in Canada, the United States, and Mexico, Singapore, Korea, China.
Overview
Melaleuca, the largest online wellness shopping club in North America, has been enhancing lives with naturally effective, one-of-a-kind wellness products since 1985. As a global leader in the wellness industry, they sought to modernize their digital presence to support international growth while maintaining their mission of helping people achieve their goals.
Challenge
Melaleuca faced several key challenges in their digital transformation:
- Global Reach: Expanding their website to accommodate diverse audiences in North America, Europe, and China.
- Personalization at Scale: Implementing a tailored shopping experience using customer data and analytics.
- Complex Content Management: Building 1,000s of Product Detail Pages (PDPs) with hundreds of unique components required a streamlined content entry process.
- Seamless Performance: Ensuring the website could handle thousands of concurrent shoppers without lagging.
- Compliance and Accessibility: Creating a multi-lingual, ADA-compliant platform with robust functionality.
Solution
To meet these challenges, Melaleuca partnered with XCentium for a global website redesign and rollout using Sitecore XP. The solution delivered scalability, personalization, and flexibility while ensuring business continuity during the transformation. Key features included:
- Sitecore XP on Azure: A robust infrastructure capable of supporting thousands of concurrent users without performance issues.
- Advanced Personalization: Over 70 custom rules were created to provide tailored experiences based on customer data and behavior.
- Multi-Site, Multi-Lingual Support: The solution was designed to support eight sites across different regions and languages, with scalability for future expansion.
- Content Workflow Enhancements: Embedded with Melaleuca’s team, XCentium experts streamlined content creation, building over 1,000 PDPs using 170+ custom components.
- Headless Implementation: Supporting Melaleuca’s mobile application with a headless architecture for seamless integration.
Impact
Melaleuca’s new digital platform is a testament to their commitment to enhancing the customer experience and supporting global growth. Key outcomes included:
- Improved User Experience: The platform is ADA-compliant and provides a modern, seamless experience for users across devices.
- Enhanced Personalization: AI-driven insights and custom rules enable tailored content and product recommendations for a diverse customer base.
- Operational Efficiency: Centralized content storage and marketing automation simplify day-to-day operations.
- Global Rollout: The solution now supports eight sites with scalability to expand further.
- Reliable Performance: Built on Azure, the platform ensures consistent, lag-free shopping for thousands of simultaneous users.
Melaleuca’s digital transformation has positioned them to continue their mission of improving lives on a global scale, delivering a flexible and personalized commerce solution that meets the needs of their growing audience.
XCentium has been an excellent partner. They bring unparalleled Sitecore technical experience to the table but more than that we appreciated them as professional, hardworking, digital consultants who assisted us in upgrading both our digital business processes and technology. The launch of our New Customer Shopping Experience (NSE) is widely viewed as the most successful tech initiative in the history of Melaleuca. The team from XCentium integrated seamlessly into the Melaleuca culture, you could not tell the difference between the Melaleuca employee and consultants on the project which is the true definition of being a partner.
John Hnanicek, Chief Digital Innovation Officer
