Overview

FleetPride is the nation’s largest distributor of truck and trailer parts and services, offering over 1,000,000 SKUs across 490 brands and 320 product categories. The company provides omnichannel delivery options, including local delivery, expedited shipping, and in-store pickup at over 300 retail branches.

Challenge: Digital Modernization Journey

As part of its digital modernization roadmap, FleetPride required a new, robust eCommerce platform and architecture to address both current and future needs. The company faced several challenges and had clear goals:

• Doubling New Customers: FleetPride aimed to expand its customer base significantly.
• B2C/Guest Commerce: The need for a seamless guest shopping experience alongside B2B.
• SEO and Performance: Improve visibility and speed to drive traffic and conversions.
• Punchout Support: Enable businesses to purchase directly through procurement systems.
• Complex Catalog: Manage a large catalog of 1,000,000 SKUs with efficient organization.
• B2B Requirements: Support for complex B2B features such as pricing, promotions, quotes, loyalty programs, and fleet management.
• Technical Debt: Address limitations with their existing Salesforce CloudCraze Commerce platform.
• Self-Service Options: Enable customers to manage orders, tracking, invoices, quotes, and wish lists on their own.

Solution: Salesforce B2B Commerce as Core Platform

FleetPride partnered with XCentium to upgrade its eCommerce solution using Salesforce B2B Commerce (LWC). This robust enterprise-grade platform integrates seamlessly with Salesforce and provides both B2B and B2C features. Key elements of the solution included:

1. Salesforce B2B Commerce (LWC-LWR):

• A modern, responsive, and performant UI powered by Lightning Web Components (LWC) and Lightning Web Runtime (LWR).
• Optimized performance with CDN-like caching capabilities.

1. User Experience:

• Designed using Figma for an intuitive and customer-friendly interface.

1. Integration:

• Salesforce Marketing Cloud for email communications.
• Coveo for advanced search capabilities.
• Dell-Boomi for integration with internal systems (iSeries, Sterling OMS, Blue Yonder).
• APIs for third-party applications (Kount, VINtelligence, Card Connect, Bill Trust).
• Azure PaaS for storing and managing invoice history data.

Outcome: Increased Sales and a Future-Proof Platform

The successful rollout of the new eCommerce platform significantly impacted FleetPride's business, contributing to their digital modernization and expansion strategy:

• 99% of National Accounts now use the eCommerce channel, improving the overall digital adoption.
• SEO improvements and a guest checkout experience helped drive higher eCommerce sales.
• The website was optimized for mobile and Google Lighthouse, ensuring a responsive and high-performance user experience across all devices.
• Inventory from 300+ locations is now available online, with multiple delivery options.
• The platform provides a foundation for future eCommerce features, allowing FleetPride to expand and adapt as needed.

FleetPride’s digital transformation has provided them with a flexible, scalable, and user-friendly platform that enhances customer experiences and positions them for future growth in the competitive eCommerce space.