About FILA

FlLA is one of the world's most highly respected sportstyle brands with a celebrated history in sport and fashion. Today FILA continues to maintain its status in sportstyle and to inspire new generations through bold designs that feature a classic aesthetic and its iconic logos.

Challenge

Connected experiences 

FILA was facing a challenge of disconnected experiences between their B2B and B2C platforms. Their existing B2B legacy platform had various limitations, fell short on merchandising, had a slow user adoption, and wasn't optimized for an eCommerce-like experience.

Solution

A challenging and unique rollout

FILA partnered with XCentium to integrate the Salesforce ecosystem and build out a consistent platform.

FILA planned to change its existing AS400 ERP system to Microsoft D365 while rolling out a new B2B commerce experience. By using Mulesoft, we were able to maintain the agility of the platform to build a full end-to-end eCommerce experience and improve the data flow between systems.

Salesforce Commerce provided FILA with a flexible and connected commerce experience platform that grows sales and reinvents the buyer experience while delivering a frictionless experience for consumers and business buyers alike.

Outcome

Transforming the buyer experience

The new site allowed team members to have a single view of the customers, while making changes on the fly, without development or code. Having real-time visibility empowered marketing and sales team to view trends, run relevant promos, and personalize offers.

FILA's improved buyer experience gave business users more freedom to manage available to promise products, and have buyers the freedom to order across multiple seasons and catalogs, with customer-product-based pricing and order workflows. To enhance the checkout experience, payment and tax integrations were added.