About Elizabeth Arden

Led by Miss Elizabeth Arden who established the American beauty industry centuries ago, Elizabeth Arden continues to be a leading cosmetics brand.

Challenge

Finding beauty in commerce

As an innovation leader in the cosmetic industry, Elizabeth Arden was looking to improve its commerce processes, inventory management and overall look and feel of its web-store to improve the customer experience.

Solution

Delivering integrated commerce

Elizabeth Arden partnered with XCentium to receive a digital makeover and launch their commerce site on Salesforce Commerce Cloud (SFRA).

In addition to numerous UI/UX improvements, XCentium helped Elizabeth Arden roll out its first Mulesoft implementation.

Elizabeth Arden chose to utilize Adyen payment processing to improve authorization rates and implemented Signifyed for fraud prevention. As an Australian eCommerce implementation, the project integrated Australia Post for shipping.

Outcome

Improving the customer experience

Connecting with their customers and marketing to them was made easier by leveraging the same Salesforce ecosystem and utilizing Salesforce Marketing Cloud. Elizabeth Arden was also able to collect and display user-generated content and reviews with Bazaarvoice integration.

Implementing innovative solutions resulted in faster time-to-market, lower maintenance and operational costs, and seamless connectivity, all of which contribute to increased productivity.