Overview

Denise Austin, a trailblazer in the fitness industry, is celebrated for her 24+ million exercise video and DVD sales, 12 bestselling fitness books, and hosting the longest-running fitness television show in history. With an unmatched passion for health and wellness, Denise sought to translate her energy and expertise into a comprehensive digital platform for her audience.

Challenge: Designing a Solution That Delivers More

Denise Austin required a digital presence that could:

• Reflect her vibrant personality and passion for fitness.
• Provide a personalized experience for her diverse audience.
• Integrate essential features like video on demand, eCommerce, and CRM to engage and support users effectively.

Solution: Introducing the New Denise Austin Experience

Denise partnered with XCentium to craft a cutting-edge platform that combines functionality, personalization, and engagement.

Key features of the solution include:

1. Custom Website Re-Platforming:

• Built from the ground up to deliver a seamless and intuitive user experience.
• Features user accounts with scheduled delivery of video content, recipes, and weight loss tracking tools.

1. Salesforce Integration:

• A centralized repository for managing user information, handling billing inquiries, and logging customer service interactions.
• Streamlined CRM workflows for personalized engagement and efficient support.

1. Enhanced Digital Solutions:

• Video on Demand for fitness tutorials and programs.
• A robust eCommerce platform for purchasing fitness content and merchandise.
• Integrated email marketing campaigns for personalized communication and goal tracking.

Outcome: Delivering a Powerful and Personal Experience

The newly designed DeniseAustin.com transformed into an engaging, user-friendly fitness hub with:

• Daily Personalized Dashboards:
• Users receive daily workout plans, recipe suggestions, and a weekly overview with printable options.
• Interactive features allow members to rate and review recipes and workouts.
• Community Features:
• A buddy tracking system and forum encourage users to cheer each other on and share progress.
• Motivational Tools:
• Automated program monitoring emails help members stay focused on their fitness journey.
• Responsive Design:
• Fully optimized for desktop, tablet, and mobile devices, enabling users to engage with the platform anytime, anywhere.

Impact

The new platform embodies Denise Austin’s commitment to empowering individuals on their fitness journeys. With a blend of motivational tools, cutting-edge technology, and a vibrant community, DeniseAustin.com delivers an unparalleled digital fitness experience.

By partnering with XCentium, Denise Austin successfully expanded her reach, creating a powerful platform that supports her mission of making fitness accessible, personal, and enjoyable for everyone.