Overview

Cinépolis USA is a premier cinema exhibitor, offering elevated movie experiences through its Cinépolis Luxury Cinemas, 4DX, and Cinépolis Junior theater concepts. With 17 theaters across Southern California, Florida, New York, New Jersey, Connecticut, and Texas, Cinépolis USA represents the innovative legacy of its parent company, Cinépolis México, the fourth-largest movie theater exhibitor in the world.

Challenge: Setting New Standards in the Movie Industry

Cinépolis USA sought to create a cutting-edge digital experience that matched their renowned, innovative moviegoing experience. Key challenges included:

• Seamless User Experience: Delivering an intuitive platform accessible to customers across all demographics.
• Operational Efficiency: Providing employees with tools to manage and update cinema operations in real-time.
• Scalability and Reliability: Handling traffic spikes during weekends and holidays without compromising performance.

Solution: Leveraging Cutting-Edge Technologies

Cinépolis USA partnered with XCentium to design and implement a comprehensive digital solution. The collaboration focused on combining a superior UX, advanced CMS, and the scalability of Microsoft Azure Cloud Web Services.

Key components of the solution included:

1. CMS Integration with Vista Entertainment Solutions:

• Enabled real-time updates for film data, ticket types, promotions, concessions, cash management, pricing, media, and loyalty programs.
• Delivered seamless synchronization between business operations and customer-facing interfaces.

1. Microsoft Azure Cloud Deployment:

• Provided instant scalability to handle traffic surges during peak periods.
• Ensured high availability and reliability for a smooth user experience.

1. Mobile-Responsive Design:

• Recognizing that 60% of customers access the site via mobile devices, the new platform was optimized for all devices and platforms.
• Empowered customers to purchase tickets and engage with the site effortlessly from any device.

1. Personalization and Analytics:

• Enabled the marketing team to track and analyze customer engagement, driving informed marketing decisions.
• Provided a tailored customer journey through data-driven personalization.

Outcome: User-Focused Solutions

The digital transformation delivered significant benefits for Cinépolis USA:

• Enhanced User Experience: A fast, responsive, and device-independent website improved customer satisfaction and engagement.
• Operational Efficiency: Real-time updates and streamlined management tools empowered employees to maintain seamless operations.
• Scalability and Reliability: Microsoft Azure ensured smooth performance during high-traffic periods, ensuring a consistent customer experience.
• Actionable Insights: Personalization and analytics enabled the marketing team to optimize strategies and enhance customer loyalty.

Client Success Story

"Creating a martech solution for Cinépolis USA was the perfect answer to align their digital strategy and business goals," shared Thomas Wagner, VP at XCentium. "The XCentium team is excited to help our client realize their goals of creating a device-independent, fast, and responsive movie website that integrates with its enterprise backend while providing a superior user experience."

Impact

Cinépolis USA now offers a digital experience that mirrors its commitment to innovation in cinema, ensuring customers and employees benefit from a platform that’s as engaging and seamless as the moviegoing experience itself. This transformation has set a new standard in the industry, positioning Cinépolis USA as a leader in both on-screen and digital excellence.