About Cinepolis

Cinépolis USA is a leading world-class cinema exhibitor that offers guests enhanced movie-going experiences through its “Cinépolis Luxury Cinemas” and “Cinépolis” theater concepts, and newly debuted 4DX and kid-approved Cinépolis Junior auditoriums. They are currently operating a total of 17 theaters with a presence in Southern California, Florida, New York, New Jersey, Connecticut and Texas. Its México-based parent company, Cinépolis, is the fourth largest movie theater exhibitor in the world.

Challenge

Setting new standards in the movie industry

With customers of every demographic, Cinépolis USA envisioned creating a digital experience that seamlessly represents the innovative moviegoing experience for which they are so known while offering ease of use for both customers and employees.

Solution

Cutting edge technologies

Cinépolis USA worked with XCentium’s UX, CMS and Microsoft Azure teams to design, implement and deploy the solution.

Integrating the CMS with Vista Entertainment Solutions enabled the Cinépolis USA business office to control film data, ticket types, promotions, concessions, cash management, pricing, media, loyalty programs and analytics in real time, from one location and seamlessly deliver updates to multiple cinemas.

By deploying the new website on Microsoft Azure Cloud Web Services, Cinépolis USA now has instant scalability to easily handle website traffic spikes on the weekend and holidays.

Outcome

User-focused solutions

With customers of every demographic, Cinépolis USA envisioned creating a digital experience that seamlessly represents the innovative moviegoing experience for which they are so known while offering ease of use for both customers and employees.

With 60 percent of customers using mobile devices, Cinépolis USA’s new solution is responsive, enabling customers to engage with the new site and purchase tickets, utilizing any device on any platform. The marketing team is now able to completely visualize and track each customer's engagement with their brand through personalization and analytics.

“Creating a martech solution for Cinépolis USA was the perfect answer to align their digital strategy and business goals,” shares Thomas Wagner, VP at XCentium. “The XCentium team is excited to help our client realize their goals of creating a device independent, fast and responsive movie website that integrates with its enterprise backend with the ability to scale on demand while providing a superior user experience".