Overview

Allied Wire & Cable (AWC) is a leading manufacturer and distributor specializing in electrical wire, cable, tubing, and accessories. As one of the largest independent wire distributors in the country, AWC is a trusted partner for businesses needing reliable, high-quality products.

The Challenge: Breaking Free from Limitations

AWC’s previous eCommerce platform was holding the company back. Designed for a smaller-scale operation, it struggled to meet the demands of AWC’s rapid growth. Key challenges included:

1. ERP Integration Issues: The platform lacked seamless connectivity to their existing ERP system, leading to inefficiencies in managing inventory and operations.
2. Pricing Complexities: AWC couldn’t implement dynamic price breaks through the website, frustrating customers and hindering sales.
3. Lack of Scalability: Their current solution couldn’t accommodate the increasing volume and complexity of their business operations.
4. Content Management Limitations: Managing content on the platform was cumbersome and inefficient, making it difficult to provide customers with the best online experience.

AWC needed a future-proof eCommerce platform that could handle their growth while offering out-of-the-box capabilities to streamline operations and enhance customer satisfaction.

The Solution: A Platform Built for Growth

To help AWC overcome these challenges, XCentium delivered a robust digital transformation powered by Optimizely’s advanced eCommerce platform. Key aspects of the solution included:

• ERP Integration via Staging SQL Database: By introducing a staging SQL database, we seamlessly integrated AWC’s ERP data with the Optimizely commerce model. This streamlined operations, reduced manual processes, and improved data accuracy.
• Out-of-the-Box Pricing Features: We utilized Optimizely’s unit-of-measure functionality to solve AWC’s pricing challenges, enabling dynamic and customer-friendly price breaks directly through the website.
• Scalable and Flexible Architecture: The Optimizely platform provided AWC with a scalable eCommerce solution, ready to support substantial business growth and increasing customer demands.
• Enhanced Content Management: With intuitive tools and a user-friendly interface, AWC’s team can now easily manage and update site content, providing customers with up-to-date information and an improved online experience.

Outcome: Empowering Business Growth

With XCentium’s expertise and Optimizely’s powerful capabilities, AWC transformed their digital presence and operations. The results speak for themselves:

• Seamless ERP Integration: Data flows effortlessly between AWC’s systems, improving efficiency and reducing errors.
• Improved Customer Experience: Dynamic price breaks and a user-friendly platform make online transactions smoother and more intuitive for AWC’s customers.
• Scalability for the Future: AWC’s new platform is built to handle their growing business, ensuring they stay ahead of industry demands.
• Operational Efficiency: Simplified content management allows AWC to focus on delivering value to customers, rather than wrestling with outdated tools.

This transformation underscores AWC’s commitment to growth and innovation. By investing in a scalable, flexible eCommerce solution, they’ve positioned themselves as a leader in the electrical wire and cable industry, ready to meet the needs of their expanding customer base.