About Allied Wire and Cable

AWC is one of the leading manufacturers in the industry, with a specialty in electrical wire, cable, tubing, and accessories. They are one of the largest independent distributors of wire in the country.

Challenge

Second-guessing their existing platform

AWC was looking for a B2B eCommerce platform that leverages most out-of-the-box eCommerce capabilities in addition to managing content easily. Previously, they couldn't easily connect to their existing ERP or determine price breaks through the website. Their existing commerce platform was unscalable and couldn't accommodate their substantial growth.

Solution

Transforming the digital platform

By partnering with XCentium, we were able to solve their business needs by introducing a staging SQL database that integrated their ERP data with the Optimizely commerce model. We also leveraged the out-of-the-box unit of measure feature to solve their price breaks requirements.

Our team of Optimizely experts delivered a scalable platform with out-of-the-box eCommerce capabilities that can accommodate Allied Wire and Cable's substantial growth.



Outcome

Empowering AWC to attract and retain users

Having a scalable digital platform was important for AWC. Optimizely B2B Commerce reinforced that demand by being a solution that supports growing data volumes and day-to-day business demands. Data integration and modelling was handled by working with AWC to map their ERP data with the Optimizely framework.

Another important aspect was supporting fast content development and publishing, in addition to achieving real-time pricing, order submittal, and account creation. To increase the quantity and quality of website traffic, we operated with 3rd-party vendors for SEO customizations. Various plugins were used to support tax, shipping carriers, analytics and more.