Overview

Avid Technology Inc. is at the forefront of transforming art, culture, and creativity, offering cutting-edge tools and technology that empower music editors, composers, and creators to craft unforgettable musical experiences. Guided by a mission to unite creators, foster collaboration, and build a passionate community, Avid is the cornerstone of innovation in the music and media industries.

The Challenge: A Digital Evolution

Avid Technology recognized the need to evolve its global B2C ecommerce platform to meet the demands of modern creators. Their legacy monolithic system lacked the flexibility and scalability required to deliver exceptional customer experiences. The goals were clear:

1. Transition to a headless Sitecore CMS for greater agility.
2. Enhance ecommerce and order management to simplify transactions.
3. Improve customer satisfaction through seamless site interactions and content personalization.

This transformation needed to maintain uninterrupted service while laying the groundwork for long-term growth in a competitive and dynamic industry.

The Solution: Flexibility Through Composable Architecture

To address these challenges, Avid partnered with XCentium to implement a cutting-edge composable Sitecore framework. This transformation involved:

• Composable Sitecore Replatforming: Avid’s new platform embraced the flexibility of Sitecore’s composable framework, delivering a seamless blend of content and ecommerce experiences.
• Sitecore Edge Integration: Leveraging Sitecore Edge, Avid achieved faster load times, superior performance, and a 15% boost in customer conversions.
• Coveo-Powered Search: Advanced search capabilities provided creators with intuitive access to the tools they needed, enhancing discovery and user satisfaction.
• Headless Architecture on Vercel: A robust, headless CMS ensured uninterrupted service, even if individual subsystems encountered disruptions, while reducing operational costs by 50%.
• Composable Subsystem Flexibility: Modular components allowed Avid to easily adapt to shifting priorities, enabling rapid updates to commerce, personalization, and search functionalities.

Outcome: Empowering Creativity Through Digital Excellence

XCentium’s partnership with Avid Technology resulted in a groundbreaking digital transformation, setting a new standard for ecommerce platforms in the creative industry.

• Enhanced Customer Experience: A unified platform now delivers faster, more interactive, and personalized experiences for music editors, producers, and composers.
• Operational Efficiency: Avid reduced consumption costs by 50% and minimized risks associated with Salesforce migrations, ensuring reliable service delivery.
• Improved Search and Performance: Coveo-powered search capabilities and Sitecore Edge integration elevated site performance, enabling creators to find what they need with ease.
• Agility for the Future: The composable architecture allows Avid to swiftly adapt to market changes and customer needs, ensuring sustained relevance and innovation.

Avid’s transition to a composable architecture not only addressed immediate challenges but also positioned the company for future growth. By embracing flexibility, scalability, and a customer-centric approach, Avid Technology continues to lead the way in empowering creators and redefining the digital music experience.