About Avid Technology

Avid Technology Inc. is redefining art, culture, and creativity by providing the tools, technology, and expertise that music editors, composers, and creators need to transform ordinary moments into unforgettable musical experiences. Avid's mission is to unite individuals, empower collaboration, and build a community centered around a shared passion for music—one creator at a time.

Challenge

Mapping a New Digital Roadmap

Avid Technology partnered with XCentium to introduce greater flexibility and agility to their global B2C ecommerce platform through the successful implementation of a composable Sitecore architecture. The objective was to transition from a monolithic legacy system to a headless Sitecore CMS, enhancing their commerce and order management experience while improving customer satisfaction with better end-user content and store interactions.

Solution

Redesigning a Robust Platform

Our client’s new site was replatformed using Sitecore's composable framework to deliver flexibility, agility, and a unified content and ecommerce experience. This transformation equipped customers, including music editors and producers, with a faster, more robust, and interactive experience on the Avid Technology site. Leveraging Sitecore Edge and hosting on Vercel resulted in a 15% increase in customer conversions and a 50% reduction in consumption costs. The headless solution ensures non-disruption of service even when individual systems experience issues.

Outcome

The road to composable

By adopting Sitecore’s composable framework, Avid was able to achieve its goal of having greater search capabilities via Coveo and reduced dependency on Salesforce migration risks. The implementation of Sitecore Edge allowed Avid to reduce operational and consumption costs by nearly 50%. Additionally, they enhanced their ability to promptly add, change, and remove composite subsystems—such as search, commerce, and personalization—in alignment with shifting business priorities. Overall, Avid witnessed superior performance, improved search reliability, better site performance, and an enhanced user experience design.