About AHA
Formed in 1924, the American Heart Association (AHA) is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Its shared focus on cardiovascular health unites our more than 33 million volunteers and supporters as well as our more than 3,400 employees.
Challenge
Unifying digital presence
AHA sees its digital presence as a key tool in every aspect of its mission. However, the organization was limited by a CMS that had not been redesigned in a decade. Altering content had grown cumbersome to update and AHA was seeking a new way to leverage analytics to personalize communication.
Solution
A horizon of new possibilities
XCentium enabled American Heart Association to unify their digital presence across their disparate platforms, all while enabling personalization.
AHA turned to XCentium to bring their strategy to life. We deployed Sitecore to unify an AHA digital presence across disparate platforms. Sitecore provided a consistent approach to page construction and optimization, as well as a roadmap to personalization.
Outcome