About AGLC

AGLC is the Government of Alberta’s crown commercial enterprise and agency. Through their commitment to innovation and integrity, AGLC has successfully strengthened Alberta through its leading-edge gaming, liquor, and cannabis regulation.

Challenge

Modernizing their tech stack

Support AGLC's unique mission of regulating the cannabis industry while managing the distribution of $500M in products each year across B2B & B2C.

Solution

Delivering seamless experiences

XCentium delivered a wholesale experience built with Sitecore Experience Commerce, Experience Platform and Cloud Services. The new website features an automated, fair distribution system, a retail account management portal, and a flexible wholesale ordering process.

We also created custom middleware to integrate with AGLC's third-party payment processors, shipping partners, and CRM.

Outcome

Implementing unique integrations

XCentium conducted customer research and discovery sessions to inform the design and functionality of the website, allowing AGLC to effortlessly manage the distribution of $500M in products each year. Their new and improved UI/UX featured enhanced filtering and facets as well as an end-to-end verification process.

AGLC's B2B site is integrated with existing systems like Connect, Canada Post, LLS, and Dynamics CRM and supports quick order upload forms for retailers. Integrated with Sitecore EXM, transactional emails include allocated, short shipped, payment details and more.