An Instant Gratification Restaurant is one that inspires loyalty and creates ideal customer experiences while reducing operational costs.

We are working with Restaurant industry leaders to define and deliver what it takes to become an IGR to deliver your customer’s perfect meal—when they want it and how they want it.

• Speed of Service: Customers expect fast service. Their orders must be prepared and served quickly, regardless of whether they are dining in, taking out, or driving through.
• Consistency: Customers expect a consistent level of food quality and service every time they visit. This includes taste, portion size, and presentation.
• Convenience: The ordering process must be straightforward and efficient.
• Menu Options: Diners want to be able to customize their meals to fit their dietary needs.
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And every one of these touchpoints is either enhanced or lessened by your digital ecosystem.