Commerce
Connect the experiences, systems, and operations that make buying easier from discovery through fulfillment.
XCentium helps organizations design, implement, integrate, optimize, and support commerce across B2B and B2C experiences, product discovery, commerce intelligence, and order management. We connect storefronts with product data, pricing, inventory, payments, order management systems (OMS), fulfillment, customer relationship management (CRM), customer service, and other enterprise systems required to support the complete buying journey.
Build commerce around the entire customer and order journey
Commerce depends on much more than the storefront. Product data, pricing, inventory, search, customer information, orders, payments, fulfillment, and service all have to work together to create an experience that feels simple to the customer.
As those systems and processes grow more complex, friction can appear throughout the journey. Customers struggle to find products, buyers see the wrong pricing, teams lack order visibility, integrations become fragile, and operational processes slow down.
We help organizations connect the customer experience with the systems behind it so commerce can scale without creating unnecessary complexity.
Our commerce services
B2B commerce
Make complex business buying easier with experiences designed around account-specific pricing, catalogs, entitlements, approvals, bulk ordering, self-service, and other B2B requirements.
B2C commerce
Create faster, more relevant consumer shopping experiences across product discovery, merchandising, content, personalization, checkout, payment, fulfillment, and post-purchase journeys.
Product discovery
Help shoppers find the right products through stronger search, navigation, filtering, recommendations, merchandising, product data, and AI-enabled discovery.
Commerce intelligence
Turn commerce data into clearer decisions about customer journeys, products, campaigns, and performance through measurement, attribution, analytics, experimentation, and reporting.
Order management
Connect orders, inventory, fulfillment, returns, and customer service across the systems responsible for the order lifecycle.
When commerce becomes harder than it should be
We help determine where the friction is coming from and what needs to change across experience, technology, data, integrations, and operations. Organizations often come to us when they are dealing with:
Disconnected storefront, ERP, CRM, OMS, inventory, and fulfillment systems
Complex B2B catalogs, pricing, and account requirements
Friction across product discovery, checkout, or ordering
Poor visibility into inventory, orders, and fulfillment
Manual commerce and order-management processes
Commerce platforms that are difficult to change or scale
Fragile integrations across transaction and fulfillment systems
Limited understanding of customer journeys and commerce performance
Commerce doesn't stop at the storefront
A well-designed storefront matters, but it cannot make up for inaccurate pricing, unavailable inventory, poor product discovery, disconnected orders, or operational systems that cannot keep pace with the customer journey.
The strongest commerce environments connect discovery and buying with product information, customer data, inventory, order management, fulfillment, service, and measurement. The right architecture depends on the business model and the complexity of the transaction, not on a single definition of ecommerce.
CASE STUDY
SupplyLand
We partnered with SupplyLand to improve its Optimizely B2B Commerce experience across product selection, shipping, promotions, and checkout.
Flexible product views
Supported complex attributes and variations through dynamic product widgets.
Clearer shipping costs
Integrated real-time shipping rates into checkout.
Smarter packaging
Automated dimension calculations and supported optimized packaging and split shipments.
Customer engagement
Added promotions and rewards to encourage repeat purchasing.
Related assessments & offers
Commerce experience assessment
Identify opportunities to improve conversion, operational efficiency, and scalability across your commerce ecosystem.
OMS readiness assessment
Assess whether your order management environment can support operational complexity and future growth.
Managed services review
Evaluate your support model, operational workflows, and governance approach to improve stability and scalability.
Frequently asked questions
Enterprise commerce includes the digital experiences, platforms, data, integrations, and operational processes involved in selling products and services at scale. It can span storefronts, product discovery, pricing, customer accounts, payments, inventory, order management, fulfillment, analytics, CRM, customer service, and integrations with ERP and other enterprise systems.
XCentium provides commerce services across B2B commerce, B2C commerce, ecommerce product discovery, commerce intelligence and analytics, and order management systems. Our work can include strategy, architecture, implementation, integrations, replatforming, optimization, analytics, and ongoing technical platform support.
B2C commerce is generally designed around consumer shopping journeys, merchandising, promotions, personalization, checkout, and high-volume transactions. B2B commerce often requires customer-specific catalogs and pricing, account hierarchies, entitlements, approvals, bulk ordering, purchasing workflows, ERP integration, and customer self-service. Some organizations need both.
Yes. XCentium integrates commerce platforms with ERP, CRM, order management systems, product information, inventory, payments, tax, shipping, customer service, and other enterprise systems so data and workflows can operate across the customer and order lifecycle.
Composable commerce uses independent commerce and digital capabilities that can be selected and connected based on business requirements. This can provide greater flexibility across storefronts, content, search, payments, order management, and other capabilities, but the additional integration and operating complexity should be considered when determining the right architecture.
Product discovery determines how easily customers can find relevant products through search, navigation, filtering, recommendations, and other discovery experiences. Poor discovery can make even a strong product assortment difficult to shop, while relevant results and intuitive navigation can help customers move more efficiently toward purchase.
Order management connects what happens after a customer places an order with inventory, fulfillment, shipping, cancellations, returns, refunds, and customer service. A connected OMS can improve order visibility and coordinate processes across storefronts, warehouses, ERP systems, service teams, and other channels.
AI can support conversational product discovery, recommendations, merchandising, customer service, employee assistance, personalization, content, and commerce workflows. Effective AI-enabled commerce depends on reliable product, customer, inventory, order, and business data along with appropriate integration, governance, and measurement.
Yes. XCentium provides ongoing technical support for commerce platforms, storefronts, checkout, and integrations. This can include monitoring, troubleshooting failed data flows, resolving software issues, validating releases, and improving performance.
XCentium works with Salesforce Agentforce Commerce, Shopify Plus, Optimizely Configured Commerce and Commerce Connect, Sitecore OrderCloud, and commercetools. Related capabilities include Coveo, Constructor, and Algolia for product discovery, and Microsoft, Salesforce, Optimizely, Databricks, and Snowflake for commerce analytics and data. We also connect commerce with content, ERP, payments, inventory, fulfillment, and customer service systems.
Build a more connected commerce experience
Whether you are improving an existing commerce environment, launching a new experience, solving operational challenges, or connecting more of the customer and order journey, we can help determine the right path and put it into practice.