About the client

Kuraray America, Inc. is a global producer of specialty chemicals, fibers, resins, and films. The company uses advanced technologies to support innovation, improve the environment, and enhance quality of life worldwide.

Challenge

Kuraray needed a scalable B2B eCommerce solution that could simplify complex buying processes and help customers self-serve online. The company needed a platform that could support B2B commerce without requiring heavy customization. Kuraray partnered with XCentium because of its experience implementing B2B eCommerce solutions for manufacturers.

Solution

XCentium implemented Episerver B2B Commerce Cloud, now Optimizely B2B Commerce Cloud, to support Kuraray’s B2B commerce needs. The platform gave customers a simpler way to navigate, find products, and complete self-service tasks.

The team used the platform’s software-as-a-service capabilities to provide a strong out-of-the-box foundation with minimal customization. This helped Kuraray launch a scalable commerce environment that could support growth over time.

The cloud platform also allowed new features to be applied through continuous updates. This helped Kuraray keep the commerce experience current as business needs evolved.

Outcomes

Kuraray gained a modern B2B commerce platform that simplified operations and improved the customer buying experience. Customers could use a self-service portal built for B2B buying, while internal teams benefited from streamlined workflows and lower customer service costs.

The platform also gave Kuraray a scalable foundation to support future business growth.

Technology

• Optimizely B2B Commerce Cloud