About Candela

Candela is the leading mid-market distributor of lighting products and accessories, providing a catalog of lamps, ballasts and sockets to the electrical distribution, specialty lighting and Original Equipment Manufacturer (OEM) industries.

Challenge

Scaling with demand

As a privately owned, mid-sized organization, Candela needed a commerce platform that could easily scale and meet evolving customer demands without significant developer and IT support. Having set the standards for the best customer service in their industry, Candela recognized their Commerce customers’ buying habits were changing and migrating to online purchasing.

Solution

Delivering an integrated solution

Candela partnered with XCentium to create a mid-market eCommerce solution that would offer their customers the option to use a 24/7 self-service store along with offline services.

Commerce relationships are complex, interconnected and entwined with multiple systems. Salesforce B2B Commerce Cloud (CloudCraze) is to work efficiently within this reality. Salesforce B2B Commerce Cloud has an API-first, microservices-oriented architecture that supports front-office and back-office needs. This flexibility empowered the XCentium team to create a feature-rich commerce solution for Candela.

Outcome

Extending customer service

Salesforce B2B Commerce Cloud supports multiple commerce models in a single platform, which was important to Candela as they serve both B2B Distributors and B2C Resellers. Their new Salesforce B2B Commerce Cloud solutions enabled XCentium to create a registration workflow, allowing a Candela CSR to review and approve customers based on registration requirements.