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Since Sitecore reporting tools are created as a foundation that is well-suited for extension and for all types of organizations, anything that is particularly custom or elaborate will require another method of reporting by either extending what is already in the Marketing Control Panel or by feeding the data to a data visualization tool. What do you do when you have a specific and detailed reporting need? How do you decide whether to make the investment to build a custom report in Sitecore? My blog showcases a recent business case where we answered these questions.