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I started contemplating this after reading the article “After a First Date, Would Your B2B Website Get A Second?” by Laura Ramos, Principal B2B Analyst at Forrester. As a companion blog piece to the recent Forrester report, “B2B Websites Still Fail Our Customer Engagement Test,” she highlights that buyers and B2B Websites are just not finding the right match. In her article, she leverages common analogies between “first date” tips and B2B marketing best practices. This led me to take the same approach by looking at Reddit to see if I could find some additional “first date” synergies that would round this out to a “top ten” best practices list.
The leading B2B digital commerce solution, Insite Software releases new version of InsiteCommerce 4.5.0 with new features. The new features are of great interest to ecommerce users, delivering best-in-class experiences for everyone involved in the complex B2B buying cycle. Read my blog to learn more about this exciting new release.
Early in the spring, I attended Salesforce World Tour in Boston and consistently heard from a couple local Salesforce Account Executive that Salesforce Connections is an awesome event for B2B Commerce. As XCentium has been planning for the conference, in parallel, I have been getting reach outs from a variety of other software partners who want to connect next week in Chicago
In the latest version of Sitecore Experience Commerce 9.1.0, a new feature called Direct Navigation has been introduced which allows users to navigate directly to the commerce categories and products. In this blog post, I will go over the details on how this works…
A seamless checkout process is an important aspect of B2B Commerce. We want the process to be as quick and painless as possible. Any delays will make users think twice about finalizing the order. One way to enhance the process is to preload address books for users at the time of site launch. Most users do not want to retype their Bill To and Ship To addresses at checkout, if that information has already been provided and stored in the system. A simple preloaded address book is a quick win and provides a great user experience in the first step of the checkout process. Below are steps to mass preload address books using existing data in your system.