7 Results for Category Digital Transformation


In early 2019, our team met to consider which new Sitecore Experience Commerce innovations would be both technically feasible and valuable to companies. I am honored to share our recent contributions that have been spearheaded by several ecommerce visionaries on our XCentium team including Amrit Raj (Founder and Partner), Kautilya Prasad (Director), Balaji Thirumeninathan (Senior Project Manager) and Srikanth Kondapally (Architect).


I started contemplating this after reading the article “After a First Date, Would Your B2B Website Get A Second?” by Laura Ramos, Principal B2B Analyst at Forrester. As a companion blog piece to the recent Forrester report, “B2B Websites Still Fail Our Customer Engagement Test,” she highlights that buyers and B2B Websites are just not finding the right match. In her article, she leverages common analogies between “first date” tips and B2B marketing best practices. This led me to take the same approach by looking at Reddit to see if I could find some additional “first date” synergies that would round this out to a “top ten” best practices list. 


Working collaboratively with New England Biolabs, XCentium proposed and built a comprehensive solution that using Sitecore and InsiteCommerce. The solution serves both public websites as well as B2B commerce, including B2B Commerce rich features such product recommendations and online account management. Solution features also include Salesforce integration and Master Data Management (MDM), enabling New England Biolabs to serve their customers proactively and efficiently. The results? New England Biolabs won the Life Sciences Industry Award for the Most Useful Website.


The Sitecore Community is buzzing with excitement over the new Sitecore 9.1. What's all the fuss about? Why is this new release worth upgrading to? Sitecore MVP and Senior Developer, Olga Kogan shares nine reasons current and potential Sitecore customers should consider upgrading.


XCentium, an award-winning full service digital consultancy, announced today that they have won the 2018 Sitecore Ultimate Experience Award in the Americas for their work on Dine Brands Global, the parent company of Applebee’s® and IHOP®XCentium and Dine Brands Global were honored by Sitecore®, the global leader in digital experience management software, today during a ceremony at Sitecore Symposium, their annual user conference, in Orlando, Florida. The 2018 Ultimate Experience Award recipients were selected from the regional category winners of the Sitecore Experience Awards, with one from each of the Americas, Europe, Middle East, & Africa (EMEA), Australia & New Zealand, and Greater Asia.


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