9 Results for Category Digital Transformation


Now that you’ve nailed the discovery by following part one of this series, we’ll spend some time going through the technical setup. This post will include the installation steps up to creating a Sitecore tenant with commentary along the way. 


If you're using Salesforce CRM and Sitecore you may also be considering leveraging the CRM Connect from Sitecore to synchronize contacts and campaign data between the two systems. This is the first post in a series outlining the process of discovery through delivery. In this first post we’ll be walking through discovery; one of the most often overlook portions of the process to help ensure your integration is a success.


In early 2019, our team met to consider which new Sitecore Experience Commerce innovations would be both technically feasible and valuable to companies. I am honored to share our recent contributions that have been spearheaded by several ecommerce visionaries on our XCentium team including Amrit Raj (Founder and Partner), Kautilya Prasad (Director), Balaji Thirumeninathan (Senior Project Manager) and Srikanth Kondapally (Architect).


I started contemplating this after reading the article “After a First Date, Would Your B2B Website Get A Second?” by Laura Ramos, Principal B2B Analyst at Forrester. As a companion blog piece to the recent Forrester report, “B2B Websites Still Fail Our Customer Engagement Test,” she highlights that buyers and B2B Websites are just not finding the right match. In her article, she leverages common analogies between “first date” tips and B2B marketing best practices. This led me to take the same approach by looking at Reddit to see if I could find some additional “first date” synergies that would round this out to a “top ten” best practices list. 


Working collaboratively with New England Biolabs, XCentium proposed and built a comprehensive solution that using Sitecore and InsiteCommerce. The solution serves both public websites as well as B2B commerce, including B2B Commerce rich features such product recommendations and online account management. Solution features also include Salesforce integration and Master Data Management (MDM), enabling New England Biolabs to serve their customers proactively and efficiently. The results? New England Biolabs won the Life Sciences Industry Award for the Most Useful Website.


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