15 Results for Category B2C eCommerce
Over a year ago, I wrote a piece on trends driving CPG Commerce Growth that I feel needs to be revisited. The catalyst for circling back on this topic comes from a recent report published by Jumpstart related to the “CPG eCommerce Landscape." My primary theme in the original blogs was three-fold: sell direct, collaborate with retailers and sell via marketplaces. Those recommendations still hold, but Jumpstart’s report highlights through hard facts how CPG brands should optimize these recommendations. Bottomline, they highlighted CPG purchases online have grown 22% since 2017, but most of that growth occurred in 2018. Year-over-year growth in 2019 to date has slowed to around 3%. This pushes a strategy to balance CPG sales for D2C, through retailers, and marketplaces. Let’s give a little context first on what I recommended initially.
I started contemplating this after reading the article “After a First Date, Would Your B2B Website Get A Second?” by Laura Ramos, Principal B2B Analyst at Forrester. As a companion blog piece to the recent Forrester report, “B2B Websites Still Fail Our Customer Engagement Test,” she highlights that buyers and B2B Websites are just not finding the right match. In her article, she leverages common analogies between “first date” tips and B2B marketing best practices. This led me to take the same approach by looking at Reddit to see if I could find some additional “first date” synergies that would round this out to a “top ten” best practices list.
Companies using Sitecore Experience Commerce for their ecommerce solution continue to benefit greatly from the plugin architecture available. Our team at XCentium continues to create new innovative plugins, extending the functionality and ease of use of Sitecore Experience Commerce for business users. In my blog, I share my latest development - a Stripe payment plugin, which features the first ever capabilities for using ACH Payments with Sitecore Commerce, in addition to multiple other digital currency payments.
The advances that have happened in the eCommerce space are extreme. Back "in the day," we were talking about how channels were starting to blur as shoppers were using online, in-store and mobile interchangeably to make informed purchase decisions.
My favorite story told at roadshow stops I had previously attended. was a true tale about a woman who was sitting cross-leg on the floor in a department store in front of an endless aisle kiosk, looking at an order on her tablet, while she talked to a customer service representative on her mobile. The point being how all these touch points needed to provide her with a consistent experience.
Fast forward to the present and the stories now just seem so much simpler as customers expect this consistency as a given. The customer’s experience would be so much more difficult if it was not for the technology innovations to support “conversational commerce” developed in last few years:
The goal of establishing customer loyalty is to transform a company's one-time customers into regular customers. Customers should always return to their preferred company and a strong sense of company loyalty prevents them from changing to another brand or supplier. This can be achieved by enabling customer loyalty programs, which can be set up in Sitecore Experience Commerce 9.