Phil Bui, Vice President, Commerce

Phil Bui has over 15 years experience designing, implementing, and deploying enterprise and commerce solutions.

Phil Bui, XCentium

Phil Bui has delivered solutions for the Disney Store, the State of California's Office of Vital Records, J&R Music World, and Brooks Brothers Online. Phil's deep technical expertise of the technologies on the Microsoft stack coupled with his broad industry experience allow him to not only design robust, performant, maintainable solutions but also enables him to be an integral part of shaping an organization's complementary processes to ensure compliance (security, privacy, and auditing capabilities) and achieve maximum ROI/customer satisfaction (funnel optimization, facet & personalization, and cross/up-sell management). Phil's technical duties include ensuring seamless integration between security/membership providers, ERPs, PIMs, CRMs, CMS, eCommerce platforms, and various other external services such as payment gateways, tax calculators, and shipping providers.

Most recently, Phil helped deploy a multilingual/multicurrency commerce solution spanning across the US, Canada, Mexico, Korea, Japan, Australia, New Zealand, Hong Kong, and Columbia. The solution was built on Insite Commerce, Sitecore CMS, .Net MVC, Angular JS, and Exigo (ERP).

Phil has a BS in Information Systems from the University of Connecticut and an MBA from the University of California.