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With over 80% of global consumers trying online shopping at least once, the greatest opportunity for ecommerce companies is to build a long-lasting and profitable relationship with this already existing audience. Such a strong relationship requires an utmost focus on the customer as a whole. Customer segmentation helps in building a strong relationship with customers. It helps you send the right message to the right person at the right time. While selecting an ecommerce platform, one should consider customer segmentation element as a required feature
A week has passed since Thanksgiving with our focus turning towards shopping for the holidays. In the Digital Marketing and Commerce space, we are once again experiencing a holiday season with record sales for B2C businesses. Traditionally during this time though, B2B companies have not been enthusiastic around sales for the holiday season. For many reasons, December has been viewed as a bad time for sales for B2B firms. In addition, as retailers are gearing up to prepare for the holiday shopping turmoil, B2B sales had been most intense leading up to the holiday season not during it. But over the past couple years this trend is turning and many wholesalers, distributors, and other B2B sellers are finding ways to become “digital disruptors” and overcome the holiday slump. Here are five strategies to help B2B Commerce companies have a very merry 4th Quarter.
B2B Commerce software is becoming a center strategy for driving core business priorities, from increasing revenue to improving overall customer satisfaction and loyalty. Businesses need a commerce software which helps in delivering best-in-class experiences for everyone involved in the complex B2B buying cycle. In this blog, B2B eCommerce expert, Mamta Agrawal, looks at how Insite Software is helping B2B Commerce companies deliver industry leading solutions.
Minneapolis, MN. – Insite Software, a leading provider of powerful digital commerce solutions, announced today that XCentium, an award-winning digital consultancy, has become a Platinum Sponsor for Engage 2018, Insite’s conference for customers, partners and industry experts to be held September 10-12 at Loews Minneapolis Hotel. Representatives from XCentium will also present at the conference, including an Executive Track session entitled "Unifying the B2B Experience Through Digital Self-Serve."
Whatever industry or vertical B2B companies serve, one of the foundational goals is to provide great customer service and build a loyal following. In this digital era, most people prefer to research and purchase products and services online. They prefer doing business remotely through email correspondence, online access to business systems, mobile apps and other digital avenues.