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A week has passed since Thanksgiving with our focus turning towards shopping for the holidays. In the Digital Marketing and Commerce space, we are once again experiencing a holiday season with record sales for B2C businesses. Traditionally during this time though, B2B companies have not been enthusiastic around sales for the holiday season. For many reasons, December has been viewed as a bad time for sales for B2B firms. In addition, as retailers are gearing up to prepare for the holiday shopping turmoil, B2B sales had been most intense leading up to the holiday season not during it. But over the past couple years this trend is turning and many wholesalers, distributors, and other B2B sellers are finding ways to become “digital disruptors” and overcome the holiday slump. Here are five strategies to help B2B Commerce companies have a very merry 4th Quarter.
Dealing with the exporting and importing of data when refreshing sandboxes is an issue that most SFDC orgs wrestle with. In Salesforce B2BCommerce, this entails base migration of three objects relating to configuration of the application, as well as secondary (but still required objects) for Page Labels, Page Sections, Products, Price Lists, and Specs (just to name a few).
While there are a few third-party products out there that offer varying degrees of solutions to this dilemma - I've developed a proof of concept that leverages the Metadata API and Static Resources to allow a configurable solution that can be implemented not only from a typical production-to-sandbox scenario, but from sandbox-to-sandbox or sandbox-to-production.
XCentium offers integration services and components giving CPQ / Cloudcraze projects a head start. The following article by Thomas Wagner, Salesforce B2B Commerce expert and XCentium Practice Director, shows several common use cases that describe how a CPQ or Cloudcraze customer can take advantage of these offerings.
Whatever industry or vertical B2B companies serve, one of the foundational goals is to provide great customer service and build a loyal following. In this digital era, most people prefer to research and purchase products and services online. They prefer doing business remotely through email correspondence, online access to business systems, mobile apps and other digital avenues.
B2B eCommerce software helps to simplify managing an online store which is otherwise a complex and multifaceted operation. In this new era, companies are upgrading their products and services to be tech-inclined, businesses are looking for an online store consists of many intricate components and processes, which B2B eCommerce software streamlines through an easy to use interface that even non-tech persons can operate.