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Did you know that free video players, like YouTube and Vimeo, can actually end up costing your brand? Even though YouTube is one of the most highly trafficked search engines, YouTube is not an ideal video partner as they are incentivized to take people away from your website and video. Vimeo lacks the flexibility to meet the needs of your organizational goals with video.
Here are the top 4 reasons to consider making Brightcove Video a core part of your digital strategy: