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XCentium, an award-winning full service digital consultancy, announced today that they have won the 2018 Sitecore Ultimate Experience Award in the Americas for their work on Dine Brands Global, the parent company of Applebee’s® and IHOP®XCentium and Dine Brands Global were honored by Sitecore®, the global leader in digital experience management software, today during a ceremony at Sitecore Symposium, their annual user conference, in Orlando, Florida. The 2018 Ultimate Experience Award recipients were selected from the regional category winners of the Sitecore Experience Awards, with one from each of the Americas, Europe, Middle East, & Africa (EMEA), Australia & New Zealand, and Greater Asia.


Every digital consultancy has a pretty website and says they can create whatever you want.  However, as you interview them and dig deeper, differences start to appear. XCentium's Amy Macgowan shares 10 things to consider to help you filter through nuances that can make the difference between a successful digital solution project and one that misses the mark.


Digital Darwinism is unkind to those who wait too long to replace technology. 50% of companies on Fortune 500 in 2000 are no longer on it.

Is your website like my 2004 Acura TL with 185,000 miles on it? Back in the day, my Acura (named ‘Baby Rocket”) was quite something. I loved that car. Recently I found myself justifying reasons to keep Baby Rocket when it was clearly time to replace her.


What’s to Love About Sitecore 9?

Marketers and Business Leaders want to maximize every client interaction, with the goal of leading to more revenue and loyal customers. The IT team wants an easy to use CMS, with world class Commerce capabilities, that deploys on the Cloud for scalability, captures data efficiently – and has cutting edge machine learning capabilities… All in one digital solution. Easy, right?  Sitecore 9 can check all these boxes – and more – giving you a long-term relationship with your customers.


“Creating a martech solution for Cinépolis USA was the perfect answer to align their digital strategy and business goals,” shares Thomas Wagner, Director at XCentium.  “The XCentium team is excited to help our client realize their goals of creating a device independent, fast and responsive movie website that integrates with its enterprise backend with the ability to scale on demand while providing a superior user experience.” 


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