53 Results for Category Content Management


Every digital consultancy has a pretty website and says they can create whatever you want.  However, as you interview them and dig deeper, differences start to appear. XCentium's Amy Macgowan shares 10 things to consider to help you filter through nuances that can make the difference between a successful digital solution project and one that misses the mark.


What’s to Love About Sitecore 9?

Marketers and Business Leaders want to maximize every client interaction, with the goal of leading to more revenue and loyal customers. The IT team wants an easy to use CMS, with world class Commerce capabilities, that deploys on the Cloud for scalability, captures data efficiently – and has cutting edge machine learning capabilities… All in one digital solution. Easy, right?  Sitecore 9 can check all these boxes – and more – giving you a long-term relationship with your customers.


Digital Darwinism is unkind to those who wait too long to replace technology. 50% of companies on Fortune 500 in 2000 are no longer on it.

Is your website like my 2004 Acura TL with 185,000 miles on it? Back in the day, my Acura (named ‘Baby Rocket”) was quite something. I loved that car. Recently I found myself justifying reasons to keep Baby Rocket when it was clearly time to replace her.


“Creating a martech solution for Cinépolis USA was the perfect answer to align their digital strategy and business goals,” shares Thomas Wagner, Director at XCentium.  “The XCentium team is excited to help our client realize their goals of creating a device independent, fast and responsive movie website that integrates with its enterprise backend with the ability to scale on demand while providing a superior user experience.” 


Did you know that free video players, like YouTube and Vimeo, can actually end up costing your brand? Even though YouTube is one of the most highly trafficked search engines, YouTube is not an ideal video partner as they are incentivized to take people away from your website and video. Vimeo lacks the flexibility to meet the needs of your organizational goals with video.

Here are the top 4 reasons to consider making Brightcove Video a core part of your digital strategy:


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