XCentium helps organizations design, implement, integrate, and optimize digital experiences on SitecoreAI. As a Sitecore Platinum Partner, we bring deep expertise across content management, digital asset management, content operations, customer insights, personalization, search, commerce, AI, and enterprise integrations.
Sitecore MVP awards
90+
solutions delivered
500+
accelerators
20+
industry awards
15+
XCentium and our clients have earned numerous Sitecore awards and recognitions. In 2026, three of our clients were finalists in four categories of the Sitecore Digital Impact Awards, winning two: Meritage Homes for Most Innovative Use of Sitecore and Brookfield Residential’s Adrienne Pelzel for Digital Experience Leadership.
Sitecore brings together capabilities for content, assets, customer insights, optimization, commerce, and AI search visibility. We help organizations select, implement, and connect the products that fit their goals, workflows, and existing technology environment.
SitecoreAI CMS, formerly XM Cloud, is Sitecore's cloud-native content management system (CMS) for creating, managing, and delivering structured content and digital experiences. It supports structured content, visual authoring, and composable delivery across channels.
SitecoreAI DAM provides digital asset management (DAM) capabilities for organizing, governing, finding and activating approved assets across teams, brands and channels. It creates a governed foundation for asset discovery, reuse and delivery.
SitecoreAI Content Operations connects campaign planning, content production, workflows, approvals, and governance. It gives teams a shared way to coordinate work before content reaches publishing systems.
SitecoreAI Audience and Insights brings visitor behavior, identity, profiles and audiences together to create customer context for segmentation, personalization, and measurement.
SitecoreAI Conversion Optimization brings personalization, experimentation, search and analytics together so teams can learn from customer behavior and improve experiences over time.
Sitecore OrderCloud is Sitecore's headless, API-first commerce platform, while Commerce is presented as a capability within SitecoreAI. Together, they support B2B and B2C commerce across catalogs, pricing, orders, storefronts, and enterprise systems.
Scrunch, a Sitecore company, helps teams monitor how AI answer engines mention and cite their brand, analyze competitive visibility, and identify opportunities to improve the content behind AI-generated answers.
We turn individual SitecoreAI capabilities into a connected digital platform aligned to your business and technology environment. Our work spans architecture, implementation, migration, integrations, and ongoing optimization.
Shape the Sitecore architecture around your business goals, customer journeys, content operations, data, integrations, and existing technology environment.
Configure the SitecoreAI capabilities required for your digital experience, from CMS and DAM to customer insights, optimization and commerce.
Plan and execute transitions from Sitecore XP, XM, other legacy Sitecore environments, or another digital experience platform to SitecoreAI using a structured approach to architecture, content, integrations, testing, and launch.
Build custom SitecoreAI apps with Sitecore Studio and connect Sitecore with CRM, commerce, ERP, PIM, customer data, search, analytics, and other enterprise systems.
Evolve existing Sitecore environments through personalization, experimentation, AI-assisted workflows, performance optimization, architecture improvements, and rescue services.
SitecoreAI provides a strong foundation, but realizing its full value requires the right strategy and execution. We help organizations apply AI to improve content operations, personalize experiences, and scale digital delivery.
Kautilya Prasad
VP, Sitecore Practice | 7x Sitecore MVP | XCentium
Our work with Sitecore is designed to improve digital delivery, strengthen content operations, and create more connected customer experiences.
Enable marketing, content and development teams to create, manage and launch experiences more efficiently.
Bring planning, workflows, content and assets together to improve visibility, governance and collaboration.
Use customer data, personalization, testing and search to respond more effectively to audience needs and behavior.
Build an architecture that can evolve as brands, markets, channels, integrations, and business requirements change.
Apply content, customer signals, automation and AI capabilities to support more informed decisions and efficient digital operations.
XCentium develops Sitecore accelerators and AI agents to speed implementation, extend SitecoreAI and automate repeatable digital workflows.
Reusable components, integrations and structured content models can shorten implementation effort, while AI agents support content operations, governance, accessibility, and other repeatable tasks.
Case Study
Improved speed, authoring, and scalability with SitecoreAI
Migrated to SitecoreAI with a composable stack to support scalability and flexibility
Simplified content management with faster authoring, visual editing, and streamlined workflows
Improved page speed and core web vitals for a faster, more consistent user experience
Reduced deployment friction with zero-downtime releases and faster developer onboarding
Explore how SitecoreAI can improve content operations, AI-powered workflows, personalization, and digital experiences in a complimentary workshop tailored to your business priorities.
Evaluate your business requirements, architecture and goals to determine how SitecoreAI should fit into your digital ecosystem and define an appropriate path forward.
Accelerate your move to SitecoreAI with AI-assisted migration, reusable implementation assets and proven delivery methodologies designed to help you move faster, manage risk, and improve delivery predictability.
Identify priority SitecoreAI opportunities, align capabilities with business goals, and create an actionable path for adoption. The two-week sprint also includes a lightweight custom AI agent aligned to a defined business objective.
Understand how AI answer engines are influencing brand discovery, assess your current AI search visibility, and identify opportunities for improvement.
Establish an AI search visibility baseline, configure Scrunch, develop an AI search strategy and create a prioritized roadmap for ongoing optimization through a structured four-week engagement.
Identify what is limiting the performance or value of an existing Sitecore environment and create a prioritized plan for improvement.
Yes. XCentium is a Sitecore Platinum Partner with more than 500 Sitecore solutions delivered and 90+ Sitecore MVP awards. Our experience spans Sitecore strategy, architecture, implementation, migration, integration, personalization, commerce, content operations, optimization, and AI search visibility.
Yes. XCentium’s Sitecore team includes certified developers and specialists with expertise in content management, commerce, customer data, and personalization. We support implementation, migration, integrations, and ongoing improvements across Sitecore.
XCentium provides Sitecore strategy, architecture, implementation, migration, integration, optimization, and ongoing support. Our expertise spans SitecoreAI CMS, SitecoreAI DAM, SitecoreAI Content Operations, SitecoreAI Audience and Insights, SitecoreAI Conversion Optimization, Sitecore OrderCloud & Commerce, and AI search visibility with Scrunch.
SitecoreAI is Sitecore's cloud-native digital experience platform (DXP) for content management, digital asset management, content operations, audience insights, personalization, experimentation, search, commerce, and AI-assisted workflows.
Sitecore MarketingIQ connects approved brand and business knowledge with signals and AI agents to coordinate marketing work across SitecoreAI and connected systems. It helps teams plan campaigns, reuse content, and prepare updates for review and approval. XCentium helps define the workflows, connections, and controls needed to apply it.
Sitecore Studio brings together Sitecore Marketplace, App Studio, Agentic Studio, and Sitecore Connect to extend SitecoreAI with apps, agents, and integrations. XCentium helps select and configure relevant capabilities, develop custom extensions, and connect the systems and workflows your teams use.
Yes. XCentium helps organizations assess existing Sitecore environments, define a target architecture, migrate content and integrations, and establish a practical path to SitecoreAI.
Yes. XCentium helps organizations move from other content management systems (CMS) and digital experience platforms (DXP) to SitecoreAI. This can include architecture, content migration, integrations, front-end development, testing, and launch planning.
Yes. SitecoreAI CMS is the current name for the product formerly known as XM Cloud. Existing XM Cloud customers do not need to migrate or replatform because of the name change. XCentium can help improve an existing implementation and adopt additional SitecoreAI capabilities.
Yes. Sitecore can operate as part of a broader digital ecosystem that includes CRM, commerce, ERP, PIM, customer data, search, analytics, and other enterprise technologies. XCentium designs integrations around business processes, data ownership, and customer journeys.
XCentium helps organizations adopt and operationalize Scrunch through AI search visibility assessments, discovery workshops, onboarding, content and citation analysis, competitive benchmarking and ongoing optimization.
Whether you are evaluating SitecoreAI, moving from an existing Sitecore environment or looking to get more value from the platform you already have, we can help define and execute the right path forward.