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Best in Breed SMB

B2B eCommerce in a Box

XCentium and Cloud Craze Offer Best of Breed B2B eCommerce Solution for SMB Companies


In the Age of Amazon and Alibaba

The B2B industry is experiencing a monumental shift driven by customer needs and buying habits. Industry leaders, like Amazon and Alibaba, have revolutionized the distributor-retailer model by directly connecting buyers with suppliers and manufacturers. This shift has pushed large brand manufacturers (e.g. Nike), distributors (e.g. Grainger) and retailers (e.g. Walmart) to invest heavily in their own ecommerce initiatives to grow direct sales, drive-down prices and increase the ease of doing business.

All of this has put lot of pressure on small-to-mid market (SMB) manufacturers and distributors to launch their own digital commerce channels that offer features similar to the market leaders. For SMB companies, launching a successful online ecommerce program requires investment in marketing, IT, infrastructure, integrations, changes to existing business processes and sometimes channel conflicts.

XCentium has partnered with Cloudcraze, the only B2B eCommerce platform native on Salesforce, to build and offer a best-of-breed B2B eCommerce solution. SMB Commerce in A Box. This product allows SMBs to quickly and efficiently launch their own digital commerce channels using pre-built templates, integrations and MVP features. Once live, customers can easily and quickly iterate and evolve based on their success and customer feedback.


The “Commerce in A Box” includes following features

bundled into the default package:


XCentium and CloudCraze's B2B Commerce in a Box Storefront FeaturesXCentium and CloudCraze's B2B Commerce in a Box B2B FeaturesSMB Commerce In a Box Readiness Tools





  • Splash
  • Spotlight and Featured Products
  • Wishlists
  • Promotions
  • Category Tree
  • Product Search
  • Autocomplete
  • Mini Cart (My Cart)
  • Quick Order Widget
  • Connect with Social Widget
  • Header
  • Footer
  • Effective Accounts


Search and Product List

  • Search and Facets
  • Breadcrumbs
  • Categories
  • Sub-Categories
  • Category Results and Navigation
  • Product List
  • Filters


Product Detail Page

  • Product
  • Specifications
  • Related Products


Shopping Cart

  • Sort
  • Products
  • Validation Checks
  • Coupons
  • Related Products



  • Step 1: Contact Information
  • Step 2: Shipping Details
  • Step 3: Order Review
  • Step 4: Payment Details
  • Step 5: Order Confirmation



  • Contact Information
  • Change Password
  • Manage Address Book
  • My Cart
  • My Orders
  • My Templates
  • My Subscriptions
  • My Wallet
  • My Invoices


B2B Specific Features

  • Personalization Based on Logged-in Customer Account
  • Customer-Contract Based Pricing
  • Customer-Contract Based Catalog


Commerce Management

  • Catalog Management
  • Pricing Management
  • Promotion Management
  • Commerce Relationships
  • Administration


Marketing & Customer engagement

  • Customer Bbranding and Theming
  • Responsive – Support for Desktop, Tablet and Mobile Devices
  • CSR Portal
  • Contact Us
  • Offer Targeting
  • Email Campaigns
  • Engagement Automation Using Salesforce Process Builder
    • Welcome Email
    • Order Submission Email
    • Abandoned Cart Follow-up
    • High-Value Customer Follow-up
    • Stale Customer Follow-up


3rd Party Integrations Included

  • Payment Gateway – Paypal or Authorize.NET
  • Tax – Avalara
  • Shipping – Fedex


Readiness for Additional Features

  • Multiple Storefronts
  • Product Type: Bundle and Kit
  • Product Type: Aggregated
  • Product Type: Dynamic Kits
  • Product Type: Assembly
  • Subscriptions
  • Integration with Customer ERP System
  • Effective Accounts
  • Order on Behalf of Customer
  • Assortments
  • Internationalization
  • Guided Selling
  • Subscriptions
  • SEO
  • SEM
  • Google Analytics
  • Salesforce Marketing Cloud
  • 20+ Reports Around Web Traffic, Engagement and Commerce