Effective use of data to target marketing campaigns will help sales. At least, it did for us.
This Fortune 100 retail client wanted to increase the value of marketing campaigns by optimizing their use of data to target consumers for marketing campaigns.
XCentium founders worked with the client to analyze data that defines consumer behavior. We combined this with external consumer demographic data into an Analysis Services database. From this data, we developed a series of effective market basket and product affinity analyses. This data was also used for meaningful consumer segmentation. Using these analyses, consumers were effectively targeted for specific promotions and marketing campaigns through various channels.
Our client was able to market substantially more effectively with the information we provided, resulting in a significant sales lift.
Large-scale retail marketing domain knowledge
- Retail marketing analyses.
Microsoft BI Stack
- SQL Server Analysis Services.
- SQL Server Integration Services.