16 Results for Category B2B Commerce Blogs
A seamless checkout process is an important aspect of B2B Commerce. We want the process to be as quick and painless as possible. Any delays will make users think twice about finalizing the order. One way to enhance the process is to preload address books for users at the time of site launch. Most users do not want to retype their Bill To and Ship To addresses at checkout, if that information has already been provided and stored in the system. A simple preloaded address book is a quick win and provides a great user experience in the first step of the checkout process. Below are steps to mass preload address books using existing data in your system.
Don't abandon the process, especially when things get hard. Even when the org in question only has a single CRM license available, there are approaches to ensure process integrity. The temptation can be great to have your team work under a single username, or even worse, a single environment; but there are options, so trust the process!
Communication with customers is an imperative aspect of B2BCommerce. Many organizations have specific customer service teams set aside to handle any issues raised by users of a B2B commerce system. Customer service has several communication channels , among them a live chat feature has been gaining popularity. This is not a chat bot. Those have a place as well, but this post concerns itself with the value added proposition of supporting ones customers via an actual human being. Read this blog for a step by step guide on how to implement Live Agent chat.
The advances that have happened in the eCommerce space are extreme. Back "in the day," we were talking about how channels were starting to blur as shoppers were using online, in-store and mobile interchangeably to make informed purchase decisions.
My favorite story told at roadshow stops I had previously attended. was a true tale about a woman who was sitting cross-leg on the floor in a department store in front of an endless aisle kiosk, looking at an order on her tablet, while she talked to a customer service representative on her mobile. The point being how all these touch points needed to provide her with a consistent experience.
Fast forward to the present and the stories now just seem so much simpler as customers expect this consistency as a given. The customer’s experience would be so much more difficult if it was not for the technology innovations to support “conversational commerce” developed in last few years:
With over 80% of global consumers trying online shopping at least once, the greatest opportunity for ecommerce companies is to build a long-lasting and profitable relationship with this already existing audience. Such a strong relationship requires an utmost focus on the customer as a whole. Customer segmentation helps in building a strong relationship with customers. It helps you send the right message to the right person at the right time. While selecting an ecommerce platform, one should consider customer segmentation element as a required feature